Morocco: Retail Foods Annual

Morocco's retail sector in 2026 is still dominated by small traditional grocers, but there is steady growth potential for modern retail trade formats, particularly in urban centers, as consumer lifestyles shift and demand for convenience, variety, and competitive pricing expands. In 2025, U.S. exports of retail-related products to Morocco reached $270 million. Morocco imports limited volumes of U.S. pre-packaged dairy products, beef, sauces, and spirits. A surge in U.S. tree nuts primarily almonds exports are leading growth in retail and food service sectors, and a growing middle class and tourist sector is increasingly interested in convenient and healthy products. The U.S.-Morocco Free Trade Agreement is the only American free trade agreement on the African continent.