Recognition underscores Semrush's leadership across the evolving brand visibility stack, from SEO to Agentic Search Optimization

Semrush, the leading brand visibility platform, secured the top spot in 6 major categories in the G2 Spring 2026 Reports, solidifying its position as the choice solution for ambitious marketers who want to outperform their competitors in being seen online. This achievement confirms the company's leading position in the industry, with Semrush capturing the top spot in SEO and G2's emerging Answer Engine Optimization (AEO) sector.

G2's quarterly reports rank the world's top software solutions based on authentic, verified user reviews. In the Spring 2026 cycle, Semrush held or captured the #1 position in the following categories:

• Answer Engine Optimization (AEO)
• SEO Tools
• Local Marketing
• Local SEO
• Competitive Intelligence
• Paid Search Intelligence

The Unfair Advantage in the AI Search Era

Search is undergoing one of the most significant shifts in history. To succeed, marketers must manage brand visibility across a number of surfaces, including SEO, Agentic Search, Local, Social, and more. G2's acknowledgement of Semrush as the #1 AEO tool comes at a crucial time when most marketers are struggling with brand visibility in the AI era. Semrush's #1 position reflects the real-world outcomes customers are achieving as they optimize content for surfaces like ChatGPT, Gemini, and Perplexity.

With a strong foundation of world-class proprietary data - including 27B keywords, 43T backlinks, and 213M+ LLM prompts - Semrush enables what the company refers to as "Agentic Search Optimization." The combination of sound SEO principles as well as Agentic Search Optimization is the only way brands can be sure to be found on Google, as well as by AI agents.

Being ranked #1 across both SEO and G2'semerging AEO category is a significant milestone. It validates our commitment to providing a single, end-to-end platform where marketers can manage their entire brand visibility footprint. Whether a user is searching on Google or asking an AI assistant for a recommendation, Semrush ensures our customers are the ones being cited or mentioned.

Andrew Warden, Chief Marketing Officer at Semrush

Intelligence to Impact: Customer Perspective

Global brands are already utilizing this unified approach to secure an unfair advantage in AI discovery. Matteo Iannelli, Global SEO Manager at Roche Diagnostics International, explains how these insights are reshaping their visibility strategy:

Semrush Enterprise AIO's prompt generation, AI rankings, concept, and market analysis features help us understand where and how our brand shows up in AI-generated content. These give clear insights into how our selected prompts perform and provide us with a new dimension of visibility beyond traditional SEO.

As the search landscape continues to evolve, Semrush remains the definitive intelligence engine, transforming the complexity of modern discovery into a clear, measurable advantage for the world's most ambitious brands.

About G2

G2's 2026 Best Software Awards feature dozens of award lists, ranking software vendors and products using G2's proprietary algorithm. The results are based on G2's verified user reviews and publicly available market presence data. To be eligible for the Best Software Awards, a software company or product must have received at least 10 approved reviews during the 2025 calendar year. Scores reflect only data from reviews submitted during this evaluation period.

Learn more about how users value Semrush in G2