ASUS Seizes Market Leadership in the OLED Monitor Market as Shipments Soar in 2025

KEY POINTS

• ASUS has surpassed competitors to become the world's leading OLED monitor brand
• Total shipments of OLED gaming monitors increased dramatically in 2025 as gamers upgraded their setups with next-gen OLED visuals
• ASUS continues to be an innovation leader in the OLED display space with upcoming models, including the ROG Swift OLED PG27AQWP-W, which bring cutting-edge panel types and ROG innovations to market

FREMONT, California - December 9, 2025 - ASUS today announced that it has claimed the No. 1 position in global OLED monitor market share, following a surge in sales throughout 2025. According to independent market research firm TrendForce, ASUS now holds an estimated 21.9% share, surpassing competitors and cementing its leadership in this fast-growing market.

This milestone marks a significant milestone for ASUS, which has consistently expanded its OLED portfolio - including both QD-OLED and WOLED models - across gaming, professional, and creator segments. This achievement results from relentless innovation, diversified product strategy, and rigorous consumer-centric design.

Driving Growth Through Innovation and Diversity

• Broad product lineup: ASUS launched a wide array of OLED monitors in 2025, targeting everything from competitive esports to high-fidelity content creation.
• Advanced OLED technologies: New models, such as the ROG Swift OLED PG27AQWP-W and ROG Strix OLED XG27AQWMG, integrate Tandem OLED technology and TrueBlack Glossy coating, delivering higher peak brightness, wider color volume, and enhanced panel longevity.
• Burn-in protection: ASUS's proprietary OLED Care Pro suite - including the Neo Proximity Sensor - helps safeguard panel lifespan by switching the display to a black screen when no user is detected.
• Rapid product cadence: In early 2025, ASUS introduced the 27″ QD-OLED ROG Swift PG27UCDM (4K @ 240 Hz) and the blazing-fast ROG Strix XG27AQDPG (1440p QD-OLED @ 500Hz).

Market Momentum and Strategic Vision

TrendForce data reveals that OLED monitor shipments are growing at a breakneck pace - surging by 65% year over year in Q3 2025, with global shipments reaching 644,000 units. The increasing popularity of OLED displays for gaming has been a major, but not the only factor in this growth. As OLED panel technology continues to gain traction among gamers, the strategic investment and execution by ASUS have allowed it to rise swiftly in market share, overtaking long-time rivals.

Beyond gaming, ASUS ProArt OLED monitors are a favorite among content creators who need to pair next-level contrast and color performance with professional-grade accuracy, multiple HDR format support, wide-ranging connectivity, and intelligent calibration tools. ASUS ZenScreen OLED monitors give PC users of all kinds the superior color performance of OLED panels in a portable form factor.

Vincent Chiou, ASUS Global Vice President and General Manager of the Display Business Unit, stated that "ASUS has long been dedicated to innovation in display technology and impeccable quality. In addition to receiving high praise from gamers, the industry-leading ROG gaming monitors and the ProArt series designed for content creators have also made significant inroads into portable and medical fields, earning widespread recognition and favor. Moving forward, ASUS will continue to prioritize user needs at its core, delivering an unparalleled visual experience to consumers."

PC users of all kinds can expect to see ASUS to continue to innovate in this space with new OLED monitors that debut new panel technologies into diverse form factors, deliver enhanced reliability and performance in a variety of usage scenarios, and push the envelope with even higher-performance designs.

PRESS CONTACTS

Juan Jose Guerrero      
Public Relations Manager
[email protected]

Samir Mehta     
Senior Public Relations Specialist 
[email protected]

NOTES TO EDITORS

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About ASUS

ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.