Campbell’s expands Maxton site to fuel growth in soup and broth

As at-home cooking continues to drive demand across our brands, we're investing in our supply chain to support growth in soup and broth. We recently completed a new 88,000-square-foot expansion to our plant in Maxton, North Carolina, including an additional 28,000-square-feet of utility mezzanine space. The investment adds advanced filling lines, enhances efficiency, and creates around 100 new jobs-strengthening both our supply chain and our commitment to the Robeson County.

This project represents a significant investment in our soup and broth portfolio, including Campbell's®, Pacific Foods®, and Swanson®.

Left to right: Christopher Bethea-McDougal, Maxton, North Carolina Mayor; Kellie Blue, Robeson County Manager; Cass Green, Chief Supply Chain Officer; Risa Cretella, President of Meals & Beverages; & Mark Poole, North Carolina Director of Commerce, Finance Center at the Maxton site ribbon cutting

Meeting growing demand

As category leaders in broth with Swanson and Pacific Foods, we continue to see strong and sustained demand driven by trends like at-home cooking, value, and increased interest in health and wellness, including the growth of bone broth.

The expanded facility increases production capacity by 20%, helping us meet that demand while solidifying our ability to continue delivering high-quality products with consistency and care.

Strengthening capabilities with advanced technology

We began the project in 2025, adding two aseptic filling and packaging lines with state-of-the-art technology, expanding production capacity, and enhancing efficiency.

These upgrades also include:

• New quality labs
• Expanded ingredient storage
• New office space
• Employee welfare area
• World-class training facility and conference center

Sustainability is embedded throughout the new facility with enhancements to save on energy costs.

Looking ahead

The Maxton site has been an important part of our network since 1979, and this project is an investment for the future. The expansion will create approximately 100 new jobs, reflecting our long-term commitment to Maxton, North Carolina and Robeson County.