How Rivian's Design Puts Drivers First—And Why That Matters

In this latest episode of Built Different, Mohak Shroff goes inside Rivian's design studio and electrical hardware lab to understand how the company creates vehicles that resonate emotionally while pushing the boundaries of sustainable transportation.

For many drivers, vehicles function as an extension of their home and family life. Rivian's teams design with that reality in mind, shaping vehicles that offer capability and performance, but also comfort, identity, and emotional connection. Rivian's Jeff Hammoud and Vidya Rajagopalan share with Mohak how their teams ensure that every component-from steering wheels to motor architecture to microcontrollers-fits the experience envisioned for drivers and passengers.

Watch the full episode to see Mohak discover how Rivian combines design, engineering, and mission-driven decision-making to build electric vehicles that stand out in a rapidly growing market-and why this approach resonates with a new generation of drivers.

Built Different with Mohak Shroff goes behind the scenes with technologists making bold, long-term bets. Each episode is a firsthand look at how builders are tackling some of today's toughest challenges and the real-world impact of their innovations. Subscribe to the Built Different newsletter to learn where Mohak will go next.