CBB - Cattlemen's Beef Promotion and Research Board
06/16/2026 | News release | Distributed by Public on 06/16/2026 16:55
Celebrating 40 Years of Driving Beef Demand
For 40 years, the Beef Checkoff has worked to drive demand for beef through promotion, research and education. Since the program's first Checkoff-funded work began in 1986, the beef industry has changed - and the ways beef is promoted, researched and positioned with consumers have changed along with it.
Here are Beef Checkoff 40th anniversary stories, videos and podcast conversations that look back at key milestones, producer-led investments and the demand-building work that continues today.
- Farm Food Facts podcast from May 20: https://www.beefboard.org/podcasts/episode/how-cattlemens-beef-board-has-been-growing-beef-demand-for-40-years/
- 40th video: https://www.beefboard.org/2026/02/12/40-decades-of-driving-beef-demand/
- Where would we be w/o checkoff op/ed: https://www.beefboard.org/2026/01/28/where-would-we-be-without-the-beef-checkoff/
- Celebrating 40 years Milestones: https://www.beefboard.org/2026/01/23/checkout-milestones-producer-wins/
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
CBB - Cattlemen's Beef Promotion and Research Board published this content on June 16, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 16, 2026 at 22:56 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]