New brand guidelines for university social media accounts

Social media users are exposed to hundreds of profile images a day. Profile images are a visual branding element that helps connect a university-affiliated account's content to the overall Boise State brand.

To ensure consistent use of the university brand, two profile image options have been developed for use by university entities.

1. The university "B" logo on a blue, or orange background with the department or unit name. Departments may use the default campus photo background or substitute their own department photo. This format highlights distinctive imagery while maintaining the credibility of an official Boise State University account.
2. The university "B" logo on a solid blue or orange circle background, paired with the department or unit name. This format is easy to differentiate from other images and logos at a thumbnail view.

View more details, learn best practices or request design support on the brand website.

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