University of Wisconsin-Platteville Chancellor Tammy Evetovich Announces Sam Koenig as New Athletic Director

University of Wisconsin-Platteville Chancellor Tammy Evetovich today announced Sam Koenig as the new Director of Intercollegiate Athletics (Athletic Director - AD), effective May 18. A native of Dubuque and a former standout in high school and college men's soccer, Koenig is returning to lead and advance Pioneer athletics. His extensive experience as a coach and administrator underscores his commitment to fostering a vibrant, competitive and student-centered athletic program.

"Adding stability and strong leadership to our athletic department is a top priority," said Chancellor Evetovich. "We are confident that Sam Koenig's proven experience, dedication and passion for collegiate sports will serve our student-athletes and university community exceptionally well. His leadership will be instrumental as we continue to build upon our traditions of excellence and achievement."

Koenig most recently served as the head men's soccer coach at Loras College, an NCAA Division III institution, where his teams demonstrated resilience and excellence. During the 2025 season, he led the Loras men's team to an impressive 11-2-6 record, culminating in a semifinal appearance in the A-R-C Tournament. His squads also earned multiple academic accolades including A-R-C All-Academic honors, CSC Academic All-District recognition and USC Scholar All-Region awards.

In addition to his coaching accomplishments, Koenig's leadership has been recognized through numerous awards including A-R-C Rookie of the Year honors, exemplifying his ability to foster both athletic and academic excellence among student-athletes. As a player, Koenig appeared in three Final Four tournaments and a National Final. As a coach, he has participated in seven NCAA tournaments, with his teams also reaching two Sweet 16's.

Understanding what it takes to compete at the national level, Koenig will place a strong emphasis on both staff and player development. "Building a strong team starts with investing in our staff and our players. By focusing on continuous growth and development, we can ensure our program remains competitive and prepares our student-athletes for success both on and off the court," Koenig said.

During his initial tenure with UW-Platteville, Koenig also served as Associate Athletic Director and Chief Financial Officer of Athletics managing budgets, financial strategies and department resources, while enhancing overall operational efficiency within the department.

"Returning to UW-Platteville to help our student-athletes succeed both academically and athletically is a true honor," Koenig said. "I am committed to fostering a culture of achievement, integrity and community. I look forward to working with our coaches, staff and supporters to build on our rich traditions and to elevate Pioneer athletics to new heights."

Koenig holds a Master's degree in College Athletic Administration from Coker College and a Bachelor's degree in Accounting from Loras College. He and his wife Shannon, along with their daughters Kathleen (6), Hazel (3), Rayna (18 months) and son Landon (4), are excited about his return to Platteville. With a new arrival anticipated in August, Koenig humorously notes that his "team" is behind him all the way.

The University of Wisconsin-Platteville warmly welcomes Sam Koenig back to campus and looks forward to his leadership in advancing Pioneer athletics.

About UW-Platteville: Located in Southwest Wisconsin, the University of Wisconsin-Platteville offers more than 60 majors and is a leader in engineering, science, technology, agriculture and education, with unique initiatives in forensic investigation, renewable energy and other growing fields. Programs are offered across three colleges: College of Business, Industry, Life Science and Agriculture; College of Engineering, Mathematics and Science; and the College of Liberal Arts and Education. Prioritizing an affordable, accessible education, UW-Platteville offers tuition rates that are among the lowest in the state.

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