01/13/2026 | Press release | Distributed by Public on 01/13/2026 20:25
VALHALLA, N.Y., January 13, 2026 - FUJIFILM North America Corporation, Imaging Division, today announced the introduction of instax mini Evo Cinema™ (mini Evo Cinema) hybrid instant camera. mini Evo Cinema offers multiple ways for users to make highly personalized, one-of-a-kind content through still photos, short-form video (15-second clips), and instax™ mini photo prints via the free, downloadable instax mini Evo™ smartphone app. This 3-in-1 camera is designed to give users one of the most dynamic creative experiences the instax™ brand has offered.
"mini Evo Cinema offers the best of both worlds - the vintage look of an 8mm video camera, with all of the modern functionality of a hybrid image creation tool, integrating photo, video, and print in one unique package," said Bing Liem, division president, FUJIFILM North America Corporation, Imaging Division. "mini Evo Cinema delivers a smooth, unique photographic experience that gives the user a myriad of ways to turn casual moments into unforgettable ones."
The mini Evo Cinema hybrid instant camera features a first for instax™ cameras - the Gen Dial™, which allows users to apply photo effects from 10 different eras to their image - from the grainy, pale tones of the 1930s, to the vibrant colors of the 1980s, to the sharp, rich imagery of the 2020s, each era is designed to capture the look and feel of the imagery of that time.
Content created in each era can be fine-tuned with the Degree Control Dial. By simply rotating the dial to precisely adjust color, contrast, and noise expression, users can create up to 10 creative variations per era.
Once an era is chosen and the intensity of the era is selected via the Degree Control Dial, users can continue to personalize by adding a frame to every shot or video clip utilizing the Frame Switch. There's a frame for every era, each paying homage to the characteristics, media, and playback devices that defined that time.
Users can easily switch between "Cine" and "Still" modes to capture either a video or photo, respectively, with ease. In Cine mode, users can shoot a series of clips - up to 15 seconds in total - and the camera will stitch them into one smooth video automatically. Via the free, downloadable instax mini Evo™ smartphone app, users can connect via Bluetooth® and extend video creations to 30 seconds by adding or reordering clips.
Mini Evo Cinema features built-in digital zoom. The tactile Zoom Lever lets you dial up the intimacy of the shot or pull back for greater scope and more atmosphere.
Within the instax mini Evo™ app, the My Gallery section provides users a secure place to store the images and videos they create, segmented into categories including Favorites, Printed, Video, Photo, Projects. Through this function, users can also save printed images digitally to their smartphone's camera roll, finished with the iconic instaxTM mini border.
Users can access videos via a one-of-a-kind instax™ mini instant photo[1] printed with a QR code[2] ready to be scanned and played back on a smartphone. Video and audio data is securely stored for 24 months.
With sleek black, glimpses of green, and analog-inspired details, this hybrid instant camera is crafted for those who appreciate tactile functions alongside beauty and elegance. Additional camera features include:
instax mini Evo Cinema™ hybrid instant camera will be available in early February 2026 at a Manufacturer's Suggested Retail Price of $409.95 USD and $479.99 CAD. For more information, please visit https://www.instaxus.com/cameras/instax-mini-evo-cinema/.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging
[1] instax™ mini instant film required, sold separately.
[2] The text QR code itself is a registered trademark and wordmark of Denso Wave Incorporated.
[3] Smartphone required (sold separately). Download of free instax (insert correct name of app) smartphone app required
[4] Micro SD card sold separately
Daniel Carpenter
FUJIFILM Holdings America Corporation
914-529-2417
[email protected]