Restaurants’ at-home sales flat in July as consumers head out in heatwaves

Karl Chessell, Director - Hospitality Operators and Food, EMEA at NIQ, said:

"Strong topline growth in deliveries suggests positive trends for restaurants' at-home sales. However, with takeaways sharply down, it's clear that much of July's extra revenue was generated by a combination of new delivery offers, higher menu prices and a short-term boost from the World Cup. Overall sector sales in 2026 have been flat at best, so there are also concerns that deliveries and takeaways are cannibalising restaurants' more profitable eat-in trading. Real-terms growth in all these channels is likely to remain extremely difficult for the rest of the year."

About Hospitality at Home Tracker

The NIQ Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.

Partners on the Tracker: Azzurri Group, B Bagel, Big Table Group, Bills, Bleecker St Burger, Byron, Coco di Mama, Cote, Creams Café, Dishoom, Five Guys, Gaucho Grill, German Doner Kebab, Honest Burgers, HOP Vietnamese, Kricket, Megan's, Mission Mars, Mitchells & Butlers, Mowgli, Nando's, Pizza Express, Pizza Hut UK, Pizza Pilgrims, Popeyes, Prezzo, Rosa's Thai, Tasty Plc, TGI Fridays UK, Tortilla, Tossed, Wagamama, Wasabi, Wingstop, Yard Sale Pizza, YO! Sushi and Yolk.

Anyone interested in joining the Tracker should contact Karen Bantoft at [email protected].

About NIQ

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™-helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit https://www.niq.com

© 2026 Nielsen Consumer LLC. All Rights Reserved.

Forward-Looking Statement

This press release regarding at-home sales trends in Britain, and may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as "expects," "anticipates," "likely," "may," "poised to,"," and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.