A New Standard for Premium Beef Emerges from Idaho

Boise, Idaho - LOT 29™ and 3 Creek Ranch™ are setting a new benchmark for quality in the U.S. beef industry. The two new premium beef brands are built on decades of innovation, specific feeding protocols, and an unwavering commitment to quality from the team at Simplot Land & Livestock. This focus on consistency, flavor, and integrity is delivering consistent, superior grading that is reshaping expectations for prime and choice beef.

Members of the Simplot family and Simplot Land & Livestock team gather to celebrate the launch of LOT 29 and 3 Creek Ranch following decades of development

LOT 29: Prime Beef Redefined

LOT 29 redefines prime beef. Leveraging unique Charolais genetics and a feeding program nearly twice as long as typical Angus operations, LOT 29 delivers richer marbling, deeper tenderness, and bold flavor in every cut. Perfected over the course of more than two decades, upper 2/3 prime and prime & upper 1/3 choice beef selections are now available for foodservice distributors and chefs who want something different than what the market currently offers.

"Like a small-batch bourbon, taste takes time. We've spent decades dialing in every detail, specifically for chefs who require higher quality beef for their menus. LOT 29 has exceptional quality you can bet on, box after box." said Jeff Bruce, Sr. Director of Branded Beef at Simplot Land & Livestock. "LOT 29 delivers true innovation to the beef industry that's been sorely needed."

3 Creek Ranch: Choice Without Compromise

"With 3 Creek Ranch, we believe choice should never mean compromise," said Bruce. "Where the industry has hollowed out the choice category, we've chosen to differentiate our program from other commodity choice. And, unlike many choice programs that reserve their best cuts for private labels, 3 Creek Ranch includes two-thirds of all choice beef, giving chefs more flavor and higher marbling in every box."

A Mission to Lead the Industry Forward

LOT 29 and 3 Creek Ranch share a unified mission: to deliver a unique standard of beef in their respective categories that consistently exceeds expectations in quality-empowering chefs, and ultimately their customers, to experience better beef.

LOT 29 and 3 Creek Ranch are available for food service distribution in Idaho, Oregon, Washington, Nevada, Arizona, California, and Colorado with distribution routes in place. Learn more and express interest at https://www.lot29prime.com and https://www.3creekranchbeef.com.