Marchon Eyewear Inc.

01/13/2025 | Press release | Archived content

Lacoste Presents The Women's Eyewear Featured In The Spring/Summer 2025 Advertising Campaign

Lacoste presents the women's sunglasses and optical styles of the Spring/Summer 25 advertising, part of the Monogram collection. The design of the new frames is elevated by iconic details and showcases a modern interpretation of the brand's signature elements. The new woman collection is feminine, elegant, sensual, iconic. Ideal for a multifaceted lifestyle. Halfway between strength and sensitivity. Just like Lacoste women.

L6063S

These Monogram women's sunglasses, boasting a timeless modified-rectangular front, are crafted from injected plastic. Within the transparent temples, hosting the Lacoste extended logo, runs a custom metal core wire embellished with the Monogram pattern. Featured in Transparent Light Grey in the Spring/Summer 25 advertising campaign, this sunglass style is also available in Transparent Brick, as well as in classic Black and Havana colorways.

L2978

This Monogram optical style for women, crafted from injected plastic, has a bold, oversized modified-rectangular front. A custom metal core wire embellished with the Monogram pattern is visible within the transparent temples, which also host the Lacoste extended logo. This frame, presented in Transparent Rose in the Spring/Summer 25 advertising campaign, is also available in Transparent Grey and Transparent Khaki, as well as in a timeless Black version.

ABOUT LACOSTE

Since the creation of the first polo shirt in 1933, Lacoste has built on its authentic sporting heritage to bring optimism and elegance to the world through a unique and original lifestyle for women, men and children. At the crossroads of sport and fashion, Lacoste liberates us, creates movement in our lives and frees our modes of expression. In every collection, in every line, Lacoste's timeless elegance is captured by a combination of creativity and timelessness. Since its inception, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying point beyond style. Passed down from generation to generation, from country to country, from friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to iconic status. Lacoste's elegance - both universal and timeless - brings together a large community, in which everyone respects and recognizes each other's values and differences. Lacoste is an international brand of the MF Brands group, established in 98 countries, through a network of 1100 stores.