Pre-Purchased Parking Now Available for the 2026 Rose Parade in Pasadena

PASADENA, Calif. - The City of Pasadena invites Rose Parade attendees to make their visit smooth and stress-free by taking advantage of convenient, secure parking at City-owned garages located just steps from the parade route. With thousands expected to attend the iconic New Year's Day celebration, parking will be in high demand. To ensure a hassle-free experience, visitors are encouraged to pre-purchase parking through Parking Concepts Inc., the City's official parking partner.

City Parking Garages:

• Prime locations near the parade route
• Affordable rates
• Safe, well-lit structures
• Easy online reservations
• Avoid street closures and towing risks

Important Tips for Parade Day:

• Arrive before 6:00 a.m. to avoid road closures and traffic delays.
• Do not rely on GPS-many streets will be closed and apps may not reflect real-time conditions.
• No parking is allowed on the parade route-violators will be towed.
• Overnight parking on City streets begins at noon the day before the parade, please be aware of any posted temporary parking restrictions.

Reserve your parking now and enjoy the Rose Parade with peace of mind:
Bit.ly/PasadenaRoseParadeParking

Pasadena's City garages be your first step to a fantastic Rose Parade experience!

For more information or to purchase in bulk, please contact Parking Concepts Inc. by phone at (626) 817-0827.