JLL leases 41K-SF at 1450 Broadway, bringing the tower close to 90% occupancy

NEW YORK, April 7, 2026 - JLL announced today that it has leased 45,433 square feet on behalf of ZG Capital in a series of deals at 1450 Broadway, bringing the property close to 90% occupied.

Recent leasing activity includes:

• Marketing agency Serino Coyne leased 17,296 square feet across the entire 4th floor. Peter Kerans and Dan Organ of Cushman & Wakefield represented the tenant.
• Digital media company Branded Cities leased 6,919 square feet on the 6th floor. Scott Gutnick and Josh Berg of Newmark brokered the deal on behalf of the tenant.
• Fairmint, a blockchain transfer agent, leased the entire 4,109-square-foot 27th floor. Nicholas Hein and William Janetschek of Nomad Group represented the tenant.
• Brillio signed a lease on the entire 30th floor totaling 4,109 RSF. TJ Hochanadel, Dan Santagata, and Hannah Freund of JLL represented the tenant.
• Fujitsu, a leading Japanese multinational information and communication technology company renewed its 3,000-square-foot lease across the entire 42nd floor. MariaGrace Iantosca and Brandon DeGraff of Cushman & Wakefield represented the tenant.
• Media specialists Malone Creative Group leased a 4,000-square-foot prebuilt suite on the second floor in a deal arranged by Megan Gallagher and Matthew DeRose of Nomad Group.
• And Singapore stock exchange SGX leased a 6,000-square-foot prebuilt suite on the second floor. Zach Price and Joe Cybulski of CBRE represented the tenant.
  
  

Owned by ZG Capital Partners, a New York-based real estate investment firm led by Bobby Zar, the 42-story Class A Bryant Park property has been repositioned as a vertical campus for boutique creative, tech and financial tenants seeking a transit-centric location in a building flush with amenities.

The 430,000-square-foot building that overlooks Times Square underwent an extensive renovation in 2012 that included a contemporary new lobby and upgraded building mechanicals. Ownership added a second-floor amenity space featuring conference, meeting and lounge spaces in 2025 and recently unveiled plans for further upgrades and prebuilt spaces on the first floor as leasing momentum continues.

A second amenity lounge and conference facility will be added to the first floor to meet increased demand from the expanded roster of tenants, and ownership will launch a new round of prebuilt suites ranging from 2,000 to 4,000 square feet on the first floor. Additional full-floor prebuilt opportunities are also available on the 3rd floor (17,296 RSF), 14th floor (15,674 RSF), and 25th floor (7,735 RSF). Asking rents range from $60-$85 per RSF.

"Ownership has taken a highly thoughtful, tenant-first approach at 1450 Broadway, continuously evolving the building based on direct feedback from occupiers," said Mitchell Konsker, Vice Chairman at JLL, who leads an agency team that represents ownership and includes Executive Managing Director Greg Wang and Senior Vice Presidents Thomas Swartz and Lance Yasinsky.

"By delivering high-quality prebuilt spaces and expanding amenity offerings that align with how today's boutique companies operate, they are creating an environment that resonates in the market and that is clearly translating into strong leasing velocity," Konsker added.

The tower's location near Times Square in the heart of Midtown Manhattan offers proximity to major transit hubs, restaurants, retail, and entertainment, assets that have brought vacancy in the submarket to near record lows. According to JLL research, Midtown vacancy reached 9.5% in Q4 2025 in a market driven by small format leasing by agile occupiers in technology, media, and professional services prioritizing flexibility and efficient footprints.

JLL is a leader in the New York tri-state commercial real estate market, with more than 2,600 of the most recognized industry experts offering brokerage, capital markets, property/facilities management, consulting, and project and development services.

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