Believe announces the launch of Believe Music Publishing, expanding its ability to serve and empower independent songwriters and publishers

Paris, October 7^th, 2025 - Believe, one of the world's leading music companies, announces today the launch of Believe Music Publishing, a key milestone in Believe's ambition to be one global artist development company. This innovative digital-first music publishing offering expands Believe's ability to serve and empower artists, independent songwriters and publishers at all stages of their careers.

Following Sentric's acquisition in 2023, Believe Music Publishing has been built on the combined strengths of Believe and Sentric, to give right holders one of the most advanced sets of tools and services in the industry. Powered by leading proprietary technology, data and digital excellence, Believe Music Publishing's unique global collection infrastructure benefits from historical partnerships with collection societies and is driven by a fair and transparent approach. It operates with a global footprint of 160 publishing experts and dedicated teams across multiple fields, including creative, sync and revenue optimization. It also fosters synergies and integration across recording and publishing, allowing teams to leverage a combined set of data and unlock opportunities for both artists and rights-holders. The strength of this model has led to a growth of digital revenue 13 points above the market in 2024 for songwriters represented by Believe.

The existing publishing solutions within Believe will remain active alongside Believe Music Publishing. Sentric will continue to offer administration solutions for self-published songwriters, while TuneCore will keep providing its clients with a publishing administration service.

Believe has named Chris Meehan as Believe's CEO of Publishing, with the mission of building the company's global publishing foundations and establishing Believe Music Publishing. Chris Meehan joined Believe after its acquisition of Sentric, which he founded in 2006, overseeing its strategic growth into the global, award-winning independent publisher it is today.

A number of highly experienced executives with outstanding track records have also been appointed to lead Believe's publishing business in key selected markets: 

• Ismaël Kané, one of the most influential publishers in the French rap scene, previously led BlueSky's publishing activities in France and internationally. Since being appointed as Head of Publishing France for Believe, he has signed one of France's leading rappers R2, whose track "Ruinart" has been ranked at #1 of the local Top 50 for several weeks. 
• Alexandra Ziem is one of Germany's most seasoned and respected publishers, previously Director of Creative at Sony/ATV Music Publishing. In her role of Head of Publishing for Believe in Germany, she has notably signed Ben Zucker, one of Germany's top schlager and pop-rock singers, as well as top DJ and producer Holy Priest. 
• Sunil Gursahani brings a wealth of experience in the music industry specializing in music publishing and rights management, previously contributing to publishing and licensing initiatives at Tips Music. As Head of Believe Music Publishing in India and South Asia, he has signed leading Punjabi singer songwriter Garry Sandhu. 
• Chris Dampier, previously Director of Film, TV and Visual Media at Broadcast Music, Inc where he signed composers, songwriters and publishers to BMI, and Vice President of TuneCore Publishing, he now sits as Head of Publishing for North America. As such, he has signed top acts like VOILÀ, the LA-based alt-pop duo whose breakout hit "Figure You Out" is skyrocketing globally.
• Based in Thailand, Monthira Tunthagadh has overseen international publishing management at GMM Grammy and will now support publishing activities for Believe as A&R manager across Southeast Asia. In this role, she already signed YOUNGOHM, one of the most influential figures of the Thai hip-hop scene.

Believe's publishing model has already demonstrated ongoing success in key territories, building on Sentric's existing catalogue and partnerships, with the likes of Cooking Vinyl Publishing, Source Audio and Rough Trade Publishing, or through new signings of leading independent players such as Global Records and Shogun. Believe also provides songwriters with unique opportunities through creative partnerships and support with players like Tileyard Publishing in the UK.

  The roster now includes leading songwriters across diverse genres, including Djo, electronic duo Eli & Fur, rock bands Don Broco and Enter Shikari, indie acts Monobloc and The Lottery Winners, rapper Ms Banks, as well as DJ and producers Sammy Virji and La Fleur. It has seen remarkable chart success, scoring #1 LPs in the US, UK, Germany, Australia & New Zealand in the first half of 2025 alone, including cuts on releases from Sleep Token, The Lottery Winners and James Marriot. These artists join Sentric's roster of Ivor Novello Award-winning and Platinum-certified songwriters, who have contributed to catalogues from The B52's, Kygo, MNEK, Sylvester, Megan Thee Stallion, Sigala, Fred Again and more.

The launch of Believe Music Publishing reinforces how Believe operates as a fully integrated artist development company, with recording and publishing under one same roof, working in synergy all around the world, to best serve and support artists, songwriters, labels and publishers at each stage of their careers.

About Believe 

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.  Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.  Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers. With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.    

Learn more at https://www.believe.com

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