Pattern Earns Tmall Global’s Highest Honor: Annual Gold Star Service Provider Award in Health Category

Pattern named sole Gold awardee in health category, recognized for exceptional operations, service experience, and content innovation

LEHI, Utah, June 1, 2026 - Pattern Group Inc. (Nasdaq: PTRN) ("Pattern"), a leader in accelerating brands on global ecommerce marketplaces, today announced that Pattern has been awarded the Annual Gold Star Service Provider in Health Category* designation by Tmall Global - the platform's most prestigious award for cross-border service providers. Pattern was the sole Gold awardee in the health category, distinguished by outstanding performance in store operations, service experience, and content innovation.

That recognition is grounded in results. That distinction is illustrated clearly in Pattern's work with Thorne, the leader in science-backed health and wellness solutions built to connect the science of performance with the science of people. Pattern restructured Thorne's Tmall Global product portfolio, positioning B-complex, Vitamin D, Curcumin, and CoQ10 as core flagship categories - these products have since become significant sales contributors for the brand on Tmall Global.

By building a cross-platform shopper journey from social media discovery to Tmall Global conversion, the single "Green Bandage" campaign delivered substantial gains in both traffic and revenue. This repeatable growth model is laying a solid foundation for Thorne's long-term, scalable expansion in the Chinese market.

"Earning the Gold Star designation in the health category is a testament to the extraordinary effort our team puts into every client partnership," said Arthur Cheung, managing director, Asia for Pattern. "Tmall Global holds service providers to an incredibly high standard, and this recognition affirms that Pattern is operating at the very top of the industry. We're proud of what we've built for our clients throughout Asia and we're just getting started."

Tmall Global is one of the world's largest cross-border ecommerce platforms, enabling international brands to reach Chinese consumers at scale. Its annual service provider rankings serve as an authoritative benchmark for evaluating the quality, scale, and reliability of partners operating on the platform.

Full rankings are publicly available at globaltp.tmall.com.

About Pattern‍‍

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 77 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across more than 70 global marketplaces-including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.

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‍Cautionary Note Regarding Forward-Looking Statements‍‍

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to expectations regarding brands on TikTok, acceleration, profitability, performance, growth and timing of any of the foregoing. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in our Form 10-K filed with the Securities and Exchange Commission ("SEC") on March 6, 2026, and in our subsequent filings with the SEC.

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*Health Category: 药线

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