1% of Indonesian online shoppers say a missing payment method made them drop a purchase: Xendit report

• Payments over QRIS, Bank Indonesia's national QR standard, grew 142% on Xendit's platform between January 2025 and April 2026, against 83% growth for credit cards.
• 40% of Indonesians surveyed now use cash-on-delivery much less than a year ago, and 70% use an e-wallet for at least half their purchases, the most of any market in the study. GoPay, OVO, DANA and ShopeePay dominate market share.
• 51% dropped an online purchase in the past three months because their preferred payment method wasn't offered, the highest among the six SE Asia markets surveyed.

JAKARTA, INDONESIA, 15 October 2026 - Xendit, the payments infrastructure company, today released the Xendit Ecommerce Payments Momentum Report 2026 with ecommerce intelligence firm Cube. It draws on a survey of 6,000 online shoppers in six markets, including 1,000 Indonesians, and Xendit transaction data.

In Indonesia, 51% of shoppers say a missing payment method was the main reason they dropped an online purchase in the past three months, the highest share in Southeast Asia. At the same time, real-time payments are gaining ground: QRIS, Bank Indonesia's national QR standard, grew 142% on Xendit's platform between January 2025 and April 2026.

"Indonesian shoppers have already moved on from cash. The question now is whether merchants' checkouts have caught up. In our report, we saw that the most common reason shoppers in-market walk away from a purchase is that the payment method they want isn't there," said Nazim Ali, President of Xendit. "And the key is not just to offer the one payment method, but understand the context surrounding some of the fastest-growing methods - and the business momentum surrounding them."

Real-time payments are gaining ground

QRIS is the fastest-growing payment method in Indonesia, according to the report: up 142% on Xendit's platform between January 2025 and April 2026, compared with 83% growth in credit card volume. Bank transfers, the other main real-time rail, feature in an estimated 52% of surveyed shoppers' purchases.

Xendit is a licensed QRIS acquirer, so merchants can accept QRIS through Xendit without appointing a separate bank acquirer. The report finds businesses increasingly want the "direct-to-rail" setups, which can give merchants clearer data visibility, simplify reconciliation, refunds and day-to-day payment operations while helping to mitigate fraud risk. QRIS also supports cross-border payments with Thailand's PromptPay and Malaysia's DuitNow, and the report expects Southeast Asia's real-time rails to move closer to a regional network model in 2027.

Shoppers walk away when their payment method is missing

A missing payment method is the top checkout frustration in Indonesia, ahead of Malaysia (31%). E-wallets remain Indonesia's most-used way to pay online, featuring in an estimated 60% of surveyedshoppers' purchases, and 70% of shoppers use one for at least half their purchases, more than in any other market surveyed. GoPay, OVO, DANA and ShopeePay continue to divide that market, and no single wallet has won yet.

Habits differ within Indonesia too. In the report, for example, event ticketing platform Megatix, a Xendit merchant, shares that virtual accounts are key for buyers in Jakarta, while international cards account for most transactions in Bali.

COD is falling faster than in most of Southeast Asia

Four in 10 Indonesian respondents (40%) use cash-on-delivery (COD) much less than a year ago, second only to Thailand (45%). Even so, COD still features in an estimated 40% of surveyed shoppers' purchases, more than its share of e-commerce value suggests.

Asked what would get them to switch, shoppers in all six markets, including Indonesia, most often named a discount or cashback, ahead of faster refunds and trust in payment security.

Marketplace sales are climbing again

Sales on Shopee, Lazada and TikTok Shop, Southeast Asia's three largest marketplaces, grew about 33% year-on-year in Q1 2026 after a slower 2024. With more orders going through checkout, a missing payment option now costs merchants more sales.

Shoppers are also changing how they decide what to buy. Across Southeast Asia, 53% use generative AI to discover products and 78% to research and compare them, ahead of search engines (74%) and review sites (72%).

Taken together, the findings show Indonesian shoppers moving away from cash and onto QRIS, e-wallets and bank transfers faster than most of the region, but not onto any single method. For merchants, the question is no longer whether customers will pay digitally, but whether the checkout offers the way each one of them wants to pay.

For more information, the full report is available at link.

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About Xendit

Xendit is the financial technology platform built for businesses that move fast without missing a beat. By delivering a single, unified solution for payment acceptance, payouts, treasury and financial services that fuel growth, Xendit removes the operational complexity that slows companies down, replacing fragmented local integrations with one intelligent infrastructure layer.

Xendit serves businesses of all sizes, from high-growth startups to global enterprises, processing high-volume transactions across Southeast Asia and beyond - Indonesia, the Philippines, Thailand, Malaysia, Vietnam, Singapore and Greater China - with more markets on its global expansion roadmap. Xendit is the preferred payment infrastructure partner for some of the world's top brands, including the region's leading Traveloka and XLSMART. For more information, visit www.xendit.co.

About Cube

The leading market data and insights provider for ecommerce in Southeast Asia and beyond.

• Reliable and granular market intelligence backed by more than a million data points every week, covering leading ecommerce platforms including Shopee, Lazada, TikTok Shop and Tokopedia.
• 80+ specialist team members across Southeast Asia, serving leading brands, retailers, investors and enterprises across Asia, Europe and the United States.
• Proprietary market data, custom research and strategic insights that help businesses understand market size, category dynamics, competitive performance and emerging ecommerce trends.