Waggener Edstrom Worldwide Inc.
09/12/2025 | Press release | Archived content
PRovoke Media: Gucci Picks New Agency for Social Media in China
PRovoke Media, Sept. 12, 2025
Following a competitive pitch, luxury powerhouse Gucci has appointed We. Red Bridge to lead its social media strategy in China. The Shanghai-based agency will oversee social marketing communications, creative strategy, content production and operations across Gucci's official social channels - including fashion, beauty and recruitment content on WeChat.
"This marks a defining moment," said We. Red Bridge's Nicky Wang. "We're proud to bring our culture-first, creator-led model to one of the world's most influential luxury brands."
With a portfolio already featuring adidas, Celine and Four Seasons, the win reinforces We. Red Bridge's position as a creative force in China's luxury space.
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