DG Media Network’s Vai Anand Receives Retail Media Award

Vai Anand, senior director of decision science at Dollar General, was recently honored as a Retail Media Award recipient at Path to Purchase Institute's Retail Media Summit. The recognition highlights commerce marketers pioneering retail media.

As a leader in data science and analytics, Vai trailblazes retail media analytics, seamlessly blending technical expertise with strategic business insight to drive innovation in commerce marketing. With a deep understanding of data science, he has played a pivotal role in shaping Dollar General's retail media network, leading the development, advanced measurement frameworks and analytical processes that enhance campaign effectiveness, optimize performance and unlock valuable insights for stakeholders.

Vai joined Dollar General in 2021, and through his leadership DGMN has evolved into a data-driven powerhouse, enabling precise audience targeting, campaign attribution and closed-loop measurement. His work in integrating first-party data across platforms has unlocked new opportunities for brand partners to activate audiences and measure performance with unprecedented accuracy.

DG Media Network debuted in 2018 with a commitment to build media better through thoughtful insourcing of capabilities including sales, client success, decision science and analytics. In 2022, DGMN announced its evolution to better serve rural communities, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales.

Path to Purchase Institute's Retail Media Awards recognizes the top 25 innovative leaders who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.

Learn more about DG Media Network at dgmedianetwork.com.