Debbie Inc
02/20/2023 | Press release | Archived content
Debbie Launches Inaugural Financial Services Marketing Report and Workshop
Member Acquisition Cost Update
Debbie is proud to announce the launch of their inaugural Financial Services Marketing report, meant to shine a spotlight on the average account acquisition cost for financial institutions.
When discussing account growth woes with financial institutions, we realized it was time to tackle a crucial question head-on: What's the real North Star for Member Acquisition Cost (MAC), and how do we accurately calculate it?
Our team of dedicated engineers has scraped publicly available call report data from over 100 credit unions, along with survey data Debbie collected from over 50 banking and credit union executives.
To access the full 2024 report, please click here.
To learn how to calculate your own member/account acquisition cost and to hear about strategies other top institutions are utilizing, please join us for our Measure Your MAC Workshop on Feb 26, 2025 at 2 pm ET.
Debbie Inc published this content on February 20, 2023, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 12, 2026 at 09:19 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]