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10/18/2024 | Press release | Distributed by Public on 10/18/2024 13:25

The Week in Commerce Marketing — Retail, E-commerce and DTC: October 18, 2024 edition

Welcome to The Week in Commerce Marketing - Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights.

Aldi promotes Thanksgiving dinner at 2019 prices

Aldiis turning back the clock on prices in time for the holiday season, announcing this week its "lowest-priced Thanksgiving basket in five years - a full meal for 10 people at less than $47," per a brand announcement. Now through Nov. 27, Aldi shoppers can purchase a 16-pound Butterballturkey, pumpkin pie ingredients and "every guest's favorite side dish" - including gravy, rolls, macaroni and cheese, stuffing and the ingredients for cranberry sauce, mashed potatoes, sweet potato casserole and green beans - for less than $4.70 per person.

Previously:"Aldi announces spoof 'membership program' called ALDI+," from the April 12 edition of this column.

More retailer promotions:

Sam's Club releases Gen Z-focused apparel collection in collaboration with TikTok creator Remi Bader

Leveraging the recent TikTok craze around its apparel, Walmart-owned Sam's Clubhas released a 26-piece clothing collection in partnership with TikTok influencer and model Remi Bader, Ad Age's Gillian Follett reports. The "Edited by Remi"collection reflects Bader's focus on "body positivity and inclusive sizing across her social content, with sizes ranging from XS to 4X in select Sam's Club stores and extending to XXS to 6X online," Follett writes. The collection's pricing is inclusive, too, with all items under $30.

More brand launches and collabs:

Quote of the week:

"Christmas is when we shine and are the most relevant in customers' lives. Layering in physical retail makes a good, complementary approach to our online business. Even if people don't buy something from the shops, they'll see them. … It's that omnichannel approach, merging both a D2C and in-person experience."

-Greg Sarley, Senior Vice President of Merchandising for Harry & David, speaking with MediaPost's Sarah Mahoneyabout the DTC brand's decision to open six holiday-focused pop-up shops in Macy'slocations in New York and California starting this month

See also:

More brand activations and promotions:

Stat of the week: $1 billion

Hot Wheels' new Challenge Accepted brand platform encouragesparents to allow children to make mistakes

Mattel-owned toy brand Hot Wheelshas launched Challenge Accepted, a new brand platform aimed at encouraging parents to let their children make mistakes in order to build resilience and self-esteem, Brand Innovators' Dianna Dilworth reports. As part of the platform, Hot Wheels has established The Challenger Spirit Fund to support Mission 44, a charity dedicated to uplifting young people from underserved communities. Challenge Accepted also features an activation with Mission 44 at the F1 Grand Prixin Austin, Texas, Dilworth notes.

Previously:Mattel came in 10th in Brand Keys' recent customer loyalty ranking, as we noted in the Sept. 13 edition of this column.

More brand campaigns:

Brooks Running and runDisneyannounce multi-year partnership that includes Disney-themed shoes

Brooks Runningand runDisneyjust announced a multiyear partnership that will include the creation of Disney-themed running shoes and makes the performance brand the official running shoe of the runDisney race series, per an announcement from Walt Disney World Resort. Based on a "shared belief that running can create powerful emotion, camaraderie and connection," the partnership will feature running shoes featuring popular Disney characters, official race shirts for runDisney race weekends beginning in 2025 as well as Brooks jackets for Club runDisney members in 2026. The collaboration encompasses runDisney's range of events, which includes six race weekends across Walt Disney World Resort in Florida and Disneyland Resort in California - each of which draw more than 170,000 participants - as well as virtual races.

More brand collaborations and partnerships:

Further reading