Our Homeowner Experience Reimagined: A More Guided Way to Manage Roofing Projects

RoofMarketplace announced a reimagined homeowner experience designed to help insurance-driven roofing projects move forward faster and reach resolution with fewer delays. When a participating insurer initiates a request, invited homeowners can review bids, compare vetted local contractors, and track progress from start to finish - all within a single, coordinated experience.

Insurance-related roofing projects often slow down due to fragmented communication and extended back-and-forth between homeowners, contractors, and adjusters. Navigating bids, questions, negotiations, and updates across multiple parties can introduce delays at critical moments. RoofMarketplace simplifies this process through its marketplace model, centralizing how information is shared and how decisions are made - while actively supporting progress along the way.

Once an insurer initiates the request, homeowners review project details, receive real bids from nearby roofing contractors, select the option that best fits their needs, and follow the project through completion. In parallel, every roofing project is supported by a dedicated RoofMarketplace Project Coordinator who helps ensure all parties remain informed, questions are addressed, and next steps continue moving forward.

"Roof claims don't slow down because the work is complicated - they slow down when coordination breaks down," said Scott Holewinski, Chief Executive Officer of RoofMarketplace. "By combining a transparent marketplace with dedicated project coordination, we help homeowners, contractors, and carriers stay aligned and keep projects moving toward completion."

The reimagined homeowner experience reinforces RoofMarketplace's role as a neutral marketplace that reduces unnecessary negotiation and manual coordination. By pairing clear visibility into bids and progress with active project oversight, the platform helps prevent common bottlenecks and keeps claims on a predictable path to resolution.

See It in Action

Watch a short demo of the homeowner experience below. The walkthrough shows how invited policyholders review bids, select a contractor, and track progress - with coordinated support throughout the life of the project.