New Sponsors Announced by Detroit Auto Show

It is with great pleasure that the Detroit Auto Show welcomes the following new partners to the 2025 show. These companies and organizations will be hosting a variety of onsite hospitality, co-branding and dynamic activations. It is their commitment to the show that provides new and exciting activities onsite for our attendees to enjoy.

OFFICIAL SPONSORS:

BENTELER Automotive Corporation

The BENTELER Group stands for almost 150 years of premium competence in metal processing. We develop, produce and distribute products, systems and services for the automotive, industry and energy sectors. Our employees embody first-class engineering, outstanding materials expertise and overall vehicle competence along the entire value chain.

We take customer proximity literally

No matter where our customers are, with around 90 locations worldwide we are always at their side, geographically and strategically.

Our employees make the difference

Our 23,000 employee are the key to our success. In this rapidly changing world, our diversity enables us to deal flexibly and effectively with the challenges the future holds.

Reliable partner with strong foundation

Founded in 1876, we build on continuous improvement and long-term, sustainable growth as the pillars of our success.

You get more than just a product

Whether it's a vehicle subframe or a heat exchanger tube, the understanding gained from nearly 150 years of metalworking experience is embedded in every one of our automotive and steel tube products.

Hagerty

Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events, and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 865,000 who can't get enough of cars. For more information, please visit hagerty.com or connect with us on Facebook, Instagram, Twitter and LinkedIn.

Polish Investment and Trade Agency

We are thrilled to invite you to visit the Polish National Pavilion at Detroit Auto Show 2025, where the theme "Poland. Business Forward" comes to life through Polish companies offering their best products and showing the technology. 

Our pavilion will host a vibrant array of leading entrepreneurs from Poland's renowned automotive sector. This is a unique opportunity to connect with the minds behind some of the most esteemed Polish brands and explore the wide range of their offerings. 

We are eager to meet you and share the stories behind the automotive sector. Engage with our passionate entrepreneurs, learn about the sustainable practices that guide their work, and gain insight into the latest trends and technologies in the industry. Our pavilion is a hub for creativity, collaboration, and forward-thinking business solutions. 

Join us at the Polish National Pavilion and experience the excellence of our OEM, design and ideas. 

We look forward to welcoming you and demonstrating the exceptional quality and ingenuity of Polish automotive industry. 

PRESENTING SPONSOR:

Presenting Sponsor of Public Days

AAA - The Auto Club Group

AAA-The Auto Club Group (ACG) is proud to be a sponsor of the 2025 Detroit Auto Show. Headquartered in Dearborn, MI, AAA is the second largest AAA club in North America with more than 13 million members across 14 U.S. states and two U.S. territories. As America's most reliable and steadfast resource for all auto and mobility-related information for more than a century, AAA and its affiliates provide members with roadside assistance, insurance products, banking, community outreach, financial services, travel offerings and more.

AAA (ACG) belongs to the national AAA federation with more than 64 million members in the United States and Canada. AAA's mission is to protect and advance freedom of mobility and improve traffic safety.

For more information, get the AAA Mobile app, visit AAA.com, and follow us on Facebook, Instagram, TikTok, X and LinkedIn.

Presenting Sponsor of Charity Preview

Auto Hauler Exchange

Auto Hauler Exchange (AHX) is bringing transparency to the vehicle logistics industry. As the only true marketplace in vehicle transport, we are connecting carriers and shippers directly - removing the broker.

The Exchange currently has 5000+ active carriers located across the country ready to deliver vehicles. This carrier reach enables shippers to buy and sell vehicles that were otherwise unavailable to them. Carriers on the Exchange are highly-vetted and continually monitored to ensure exceptional delivery standards.

By enabling a direct connection between shippers and carriers, the Auto Hauler Exchange is saving shippers money by reducing dwell time and increasing speed to pickup and delivery, improving efficiencies by managing a network of carriers, and putting control back in the shipper and carrier hands.

Join the hundreds of shippers on the Exchange changing the game in vehicle logistics. Request your own shipper account today at autohaulerexchange.com.

Presenting Sponsor of Racing Day

The Detroit Grand Prix

The Detroit Grand Prix is proud to be the presenting sponsor of Racing Day at the Detroit Auto Show on Friday, January 17. The 35^th Grand Prix event in Detroit's history - the Chevrolet Detroit Grand Prix presented by Lear - will be hosted May 30-June 1, 2025, on the Streets of Downtown Detroit. This summer's Grand Prix will include the Chevrolet INDYCAR Grand Prix featuring the cars of the NTT INDYCAR SERIES, the sports cars of the IMSA WeatherTech SportsCar Championship and the rising stars of racing competing in INDY NXT by Firestone. Featuring a unique nine-turn, 1.7-mile street circuit in Downtown Detroit, the Grand Prix generates over $100 million in total spending annually for the Metropolitan Detroit region. The Grand Prix returned to its original home on the streets of the Motor City in 2023 and it is one of the most inclusive annual events in Detroit with more than half of the venue open to fans for free throughout the three-day weekend. The Detroit Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership. For more information, visit DetroitGP.com.

Presenting Sponsor of Mobility Global Forum

Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions organization that has been partnering with many of the world's largest businesses in their transformation journeys for over 56 years. With over 601,000 consultants in 55 countries, we deliver our cognitive-powered portfolio of business, technology, and engineering services through our Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

We are shaping Future-Ready Mobility by driving smarter, greener, and more connected mobility ecosystems through innovation and sustainability. With deep domain expertise in the automotive industry, we provide cutting-edge solutions powered by generative AI, quantum computing, cloud technologies, and advanced engineering, enabling our customers to lead confidently in a fast-evolving landscape.

Our proactive stance on climate change and award-winning community work have earned us recognition in sustainability indices like the MSCI Global Sustainability Index and FTSE4Good Emerging Index. Visit tcs.com.

Mercantile Bank

Special thanks to Mercantile Bank for serving as the sponsor of the VIP Reception at the Detroit Auto Show.

ABOUT THE DETROIT AUTO SHOW

Recognized as one of the world's most influential automotive events, the Detroit Auto Show offers a platform for cutting-edge automotive and mobility innovations. With immersive experiences, brand-defining vehicles, and hands-on activations, the show invites attendees to witness the future of mobility.

Highlights of the 2025 Detroit Auto Show:

● Media Day, Friday, Jan. 10

● Charity Preview, Friday, Jan. 10

● Industry Days and AutoMobili-D, Wednesday, Jan. 15 and Thursday, Jan. 16 (Exclusive Industry Access 9 a.m. - 1 p.m.)

● Mobility Global Forum, Wednesday, Jan. 15 and Thursday, Jan. 16

● Future Leaders Forum, Wednesday, Jan. 15 and Thursday, Jan. 16

● Racing Day presented by the Detroit Grand Prix, Friday, Jan. 17

● Driven by Service Day, Saturday, Jan. 18

● Public Show, Saturday, Jan. 11 through Monday, Jan. 20

For more details, visit detroitautoshow.com and follow the Detroit Auto Show on social media for the latest news.

###

Press Contacts:

Heather George, [email protected]
Steve Blow, [email protected]

Public link

Please use the above public link if you want to share this noodl on another website.