Jewel Ads Unveils the UK’s First AI-Powered Trade Directory: A New Era for Jewellery Sourcing

Jewel Ads Unveils the UK's First AI-Powered Trade Directory: A New Era for Jewellery Sourcing

10 Mar 2026

Jewel Ads, the leading digital trade platform for the UK jewellery industry, has announced an upcoming major update-its most significant to date. This change reflects a strategic shift for the company as it transitions to a directory focused exclusively on the UK. The new directory of brandpages is aimed at streamlining connections among UK suppliers, retail jewellers, and designers.

At the core of the new platform is an AI-driven trade search technology designed to streamline the sourcing process. This intuitive smart-search capability eliminates the challenges of traditional sourcing, enabling retailers to quickly find the exact products or services they need. By concentrating solely on the UK market, Jewel Ads aims to include 90% of UK trade suppliers, creating a highly relevant, distraction-free environment for local trade.

The upgrade transforms the traditional directory into an intelligent sourcing engine. By integrating advanced AI, Jewel Ads has removed the frustration of keyword matching, enabling retail jewellers to locate specific services and products using natural language and complex queries.

Intelligent Features for a Modern Trade

The new directory isn't just a list; it is a suite of high-performance tools designed for precision and speed. Key features of the upgrade include:

• AI-Powered Semantic Search: Understands trade-specific nuances-find everything from "bespoke platinum casters" to "specialist emerald re-cutters" instantly.
• 800+ Directory BrandPages: Access to the most comprehensive database of UK manufacturers, wholesalers, and service providers in one digital hub.
• Intelligent Matchmaking: The AI suggests relevant suppliers based on the user's query requirements.
• Direct Industry Reach: Jewel Ads supports a combined network of 18,500+ LinkedIn trade connections, two LinkedIn newsletters of 2800 trade subscribers, and a dedicated trade audience of over 8,000 newsletter subscribers.
• High-Volume Traffic: The platform currently facilitates over 11,600 monthly trade visits, a number expected to grow significantly with the new AI functionality.

How to Master the New Jewel Ads AI Search

The UK jewellery trade just got a major brain transplant. With over 800 suppliers now listed, the new Jewel Ads AI Search isn't just a directory; it's a high-speed matchmaking engine designed to find exactly what you need in seconds.

Get the most out of the new features. Ditch the Keywords, Use Natural Language

Stop searching as if it's 2010. You no longer need to type disconnected phrases like "silver ring manufacturer." AI understands context and intent now.

• Old Way: "Birmingham gold casting"
• AI Way: "I need a high-end casting house in Birmingham that specialises in 18ct recycled gold and can handle bespoke one-off designs.

Daren Daniels, Co-Founder of Jewel Ads says,

"We didn't just want to build a bigger directory; we wanted to build a smarter one, and it will only get better over time as we add more information about suppliers to the directory brandpages and train the AI on each supplier. With 800+ UK suppliers, the scale is immense, and for a busy retailer, that can be overwhelming. Our new AI search tool acts as a digital concierge, processing complex trade needs to connect buyers with the right partners in seconds."

Michelle Daniels, Co-Founder, added: "This upgrade is about discoverability. Even the most niche UK specialists can now be found by anyone, anywhere. By providing a platform that is always on and incredibly easy to navigate, we are supporting the growth of over 900 businesses every single day."

Supporting the Trade: NAJ Member Benefits

As a member and a long-standing supporter of the National Association of Jewellers (NAJ), Jewel Ads is pleased to offer exclusive incentives to celebrate the launch and encourage digital adoption across the sector:

• NAJ Member Discount: A dedicated first-year introductory discount on all AI directory listings for NAJ members.
• Zero-Cost Sourcing: Access to and searching the directory remain entirely free for all retail jewellers and trade buyers.

A Digitally-First Future

With the platform being shortlisted for seven major trade awards-including Digital Innovator of the Year-the launch of the AI search tool cements Jewel Ads' position as the industry's digital frontrunner. The directory is now the definitive "always-on" resource for the UK jewellery supply chain.

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