Starbucks Corporation
02/10/2026 | Press release | Distributed by Public on 02/11/2026 01:00
Starbucks fuels New York Fashion Week this February
Starbucks is fueling New York Fashion Week (NYFW) in February by supporting a multitude of collaborations, designers and cultural moments that help build on the brand's growing presence in fashion.
Starbucks will support designers including AREA, Collina Strada, Eckhaus Latta, Sergio Hudson and ZANKOV across key shows. The company will also serve as the exclusive coffee partner of NYFW, fueling the week's early call times, final curtain call and everything in between.
"Tapping into cultural relevance matters more than ever," said Tressie Lieberman, chief global brand officer at Starbucks. "As we continue our journey to get Back to Starbucks and ignite the soul of the brand, we're leaning into moments and partnerships that truly excite our customers. Starbucks has always been the perfect personalized accessory for the design community. Fashion is a powerful expression of identity, and we are proud to champion and support the creative voices that are shaping and inspiring trends."
Meet the designers
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Beckett Fogg of AREA
About the design house: AREA is the world where possibility meets occasion. The tension between intimacy and spectacle, where the spirit of the American dream meets the artistry of European craftsmanship.
Go-to Starbucks beverage: A venti Caffè Mocha with oatmilk, half the mocha, sometimes with an extra shot of espresso.
How does Starbucks fuel your creativity? Starbucks offers a reliable ritual in an industry that never slows down. Whether we're in New York or Milan, it's a constant we can rely on - grounding our team and keeping the momentum moving wherever the work takes us. -
Hillary Taymour of Collina Strada
About the design house: Collina Strada is a design house rooted in empathy, making clothes for real life - where fashion is a tool for environmental care, emotional honesty and collective joy.
Go-to Starbucks beverage: Grande Chai Latte with oatmilk
How does Starbucks fuel your creativity? Starbucks is my little ritual of momentum. Once I have that cup in my hand, my brain clicks on. It's less about the caffeine and more about feeling resourced enough to face the chaos and turn it into something creative. -
Mike Eckhaus & Zoe Latta of Eckhaus Latta
About the design house: Eckhaus Latta is about dichotomies and the tension that exists in contrasting ideas and energies to create something curious and new.
Go-to Starbucks beverage:- Mike: Grande Iced Espresso with whole milk or coconutmilk if I'm feeling funky. Not shaken - I like the layers.
- Zoe: Venti Iced Passion Tango Tea. I love a big, sweaty cup.
How does Starbucks fuel your creativity?
- Mike: Very few things in the world feel as good as a jolt of caffeine when you are in the middle of a large, creative project.
- Zoe: Sometimes it's nice to have the thing you know and love, consistently, around the globe.
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Sergio Hudson of Sergio Hudson
About the design house: Sergio Hudson is a brand rooted in strength and confidence, dressing women who lead with power and presence. Every design is created to empower women through precision, intention, and bold femininity.
Go-to Starbucks beverage: I have two very specific go-to orders. The first is a creamy Mocha Frappuccino with three pumps of vanilla, three pumps of peppermint and mocha sauce in the cup - basically dessert with a mission to pick me up. The second is a venti Iced Black Tea with nine pumps of liquid sugar, because sometimes creativity needs to move fast.
How does Starbucks fuel your creativity? Simply by being there when I need it most. From a quick midday pick-me-up to inspiration from a brand that grew from an idea into a global force, it keeps me moving forward. -
Henry Zankov of ZANKOV
About the design house: ZANKOV is a New York-based, knitwear-focused design house establishing a bold new visual language through color, shape and pattern. Rooted in craft and innovation, the brand blends luxurious natural fibers with technical yarns to create playful, genderless pieces that extend beyond clothing into a broader creative universe.
Go-to Starbucks beverage: Doppio Espresso MacchiatoHow does Starbucks fuel your creativity? Starbucks is a constant during long studio days; it's a reliable pause that helps reset my focus. Those small rituals create space to think clearly and let ideas come together naturally.
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A coffee rave for Fashion Week attendees in Tribeca
On Friday, Feb. 13, Starbucks will host a high-energy coffee rave with DJ LP Giobbi at its beautifully uplifted coffeehouse in Tribeca.
Where coffee meets couture
Starbucks continues to show up in culture in ways that reflect its evolving role on the runway, in creative communities and in the rituals that fuel them. The company is no stranger to the fashion world, with its iconic cup long serving as a mainstay accessory for designers and show attendees. Beyond New York Fashion Week, the company plans to commission select designers to create limited-edition merchandise in the upcoming seasons, fusing fashion and coffee culture with iconic pieces that spotlight the talent of next-generation designers.
Starbucks recently debuted The House of Coffee at Milan Men's Fashion Week, a new cultural platform at the Starbucks Reserve Roastery Milano. In September 2025, Starbucks debuted a custom couture gown for New York Fashion Week for Spring/Summer 2026.
Starbucks Corporation published this content on February 10, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on February 11, 2026 at 07:00 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]