Pinterest Beauty Trend Report 2026

The new beauty flex is specificity. When a look can go from niche to everywhere before you've even had a chance to try it, the appeal isn't copying it beat for beat. It's in the edit: a darker cat eye, a reflective nail finish, hair color that lives somewhere between copper, cherry cola and espresso. Beauty is getting more referential and more personal because of it.

Pinterest's first-ever Beauty Trend Report puts a name to that shift. The specificity shows up in the searches: not just a bob, but a textured French bob; not just a red manicure, but a dark-red cat-eye manicure. Among weekly Pinterest users, 85% say they discovered new beauty trends or ideas on Pinterest before seeing them elsewhere,¹ while 64% say Pinterest is better for discovering beauty trends that feel up to date¹-showing how people turn inspiration into personal expression.

This season's beauty ideas run from maximalist makeup and frosted metallics to nostalgic scents; copper and cherry-cola hair; and lips, nails and scents that take a cue from fall's coziest pleasures, from coffee-shop comforts to orchard fruits and bakery-worthy gloss. And, to show how beauty lovers can bring some of these trends and saved inspiration to life, Pinterest is partnering with Sephora.

Makeup Maximalism²

Makeup Maximalism celebrates beauty without restraint: looks that feel bold, expressive and intentional, spanning everything from full dramatic looks to a single amplified detail. Searches for sculptural lashes, bold lip combinations, graphic liner and unexpected moments of color are all surging on Pinterest, pointing to a season where experimentation has become part of the routine and creativity is no longer saved for special occasions.

Meeting this trend in the moment, Pinterest is partnering with Sephora, the leading global prestige beauty retailer, to inspire new ways to experiment with Makeup Maximalism. The collaboration brings together inspirational content and products that help consumers explore the trend, whether that's through a single bold lip or a full color eye and dramatic liner that makes the face the whole statement.

Eyes on Max²

cluster lashes ideas

korean lash lift aesthetic

dramatic cat-eye lashes

wispy cat-eye lashes

manga lashes

doll-eye wispy lashes

grunge eyeliner looks

multichrome eyeshadow

graphic eyeliner tutorial

Full-Face Fantasy²

full beat makeup looks

2000s club makeup

bold lip combo

avant-garde makeup looks

purple and silver eyeshadow

reverse cat-eye makeup

face gems makeup

rhinestone makeup look

otherworldly makeup

Pink-a-Boo²

Pink hair, don't care. The all-over dye job is taking a backseat to chunky stripes, teal pairings and dusty-rose pieces. Searches for "pink hair stripe" (+463%), "teal and pink hair" (+273%), "dusty rose pink hair" (+198%) show how the look is all about choosing your own pink adventure. Go for a tiny face-framing streak, a peek underneath, or a full bright-pink moment.

Pinterest Product Feature: Found a hair or nail look you want to try? Beauty Guides can help you take it beyond the save. Open a hair or nail Pin in Closeup, then tap "Get the Guide" for a breakdown of the look, including what to ask for at the salon, similar inspiration and shoppable products. Save it for your next appointment, or use it to try the look yourself. Beauty Guides are currently available to iOS users in the U.S., with broader availability rolling out over the coming weeks.

pink hair stripe

teal and pink hair

dusty rose pink hair

pink hair dye streaks

dark pink peekaboo hair

bedazzled claw clip

black and pink knotless braids

pink wig hairstyle

blonde and pink box braids

pink money piece hair brunette

Arctic Frost²

Beauty is cooling down for fall. Frosted finishes, metallic lips, silver liner, crystal accents and pastel-blue shadows are bringing an icy, futuristic edge to the makeup bag. Searches for "frosted makeup" (+286%) and "silver eyeliner makeup" (+48%) point to looks that are glossy, light-catching, and just a little unreal.

frosted makeup

bleached brows makeup

metallic lips

pastel blue eyeshadow

silver eyeliner makeup

blue silver makeup

frosted lips 2000s

crystal makeup

icy makeup

silver lip gloss

futuristic makeup looks

Cheeky Flush²

Blush is doing the most right now. Peach, berry, terracotta, and dusty-rose creams are swept high on the cheeks and into the temples for that just-ran-into-your-crush flush. Searches are climbing for "dusty rose blush" (+189%) and "peach blush makeup" (+148%) prove there's no one way to wear it. Keep skin cloud-soft, lips blurred, and lashes soft. The vibe is rosy, romantic, and a little extra.

dusty rose blush

terracotta blush makeup

cloud skin

soft wispy lashes

peach blush makeup

cream blush aesthetic

mauve blush makeup

blurred lips

berry blush makeup

cherry red blush

Skinvested²

Shower, scrub, glow, repeat. From the scalp scrub to the retinol lotion, every part of the post-shower reset is getting some love. Dry brushing, exfoliating body washes, glycolic acid body washes (23%), and rich moisturizers are turning everyday maintenance into a more complete skin routine, while "scalp detoxes" (+21%) and treatment oils bring the same energy to haircare. It's about skin that feels soft, a scalp that feels fresh, and a shower shelf ready for whatever kind of reset the day calls for.

body wash for glowing skin

body care routine aesthetic

scalp scrub recipe

dry brushing routine

retinol body lotion

healthy skin barrier

scalp treatment aesthetic

body exfoliating routine

glycolic acid body wash

soft skin routine

scalp detox

Eau So Cozy²

Fragrance is getting sweeter, softer, and comforting. Marshmallow perfume (+248%) and milky perfume (+134%) are leading the cozy gourmand wave, alongside easy-to-layer body mists. Think scents that feel warm, nostalgic and close to the skin, with a little dessert energy.

solid perfume aesthetic

skin scent

marshmallow perfume

fragrance wardrobe

gourmand fragrance

milky perfume

bare vanilla body mist

strawberry body mist

sweet tooth body mist

chocolate body mist

coffee perfume

Bob Behavior²

The new bob is all about shape with some give. Instead of one sharp, perfectly blunt cut, the focus is on movement: long layered bob haircuts (+622%), soft French bobs, flipped ends, shaggy layers, and French bobs with wispy bangs (+394%). These cuts still have shape, but they work with texture instead of fighting it.

French bob with wispy bangs

long layered bob haircuts

textured French bob

French bob hairstyles

flipped bob hairstyles

short layered bob haircuts

shag bob with curtain bangs

shag bob hairstyles

wispy bangs hairstyles

Romantic Reverie²

Romance is written all over the face this season. Soft natural makeup looks (+105%) are creating the beauty look of a heroine caught between chapters: softly flushed, a little windswept, and impossible not to root for. Hair belongs to the same world. Curly butterfly cuts (+464%) leave room for loose, natural texture, curls and wisps around the face.

curly butterfly cut

French curl braids

curly shag

soft natural makeup looks

natural makeup aesthetic

freckle makeup look

natural lips

bronzer blush

bronzer and blush placement

no mascara makeup

soft matte makeup

Latte Lacquer²

Nails are taking cues from seasonal drinks, rich fruit, and dessert-like finishes. Caramel nude nails (+943%) and coffee shades meet raspberry jelly nails (+828%), chocolate-covered strawberry, and blood orange, while milky glazes keep the look soft and polished. The result is cozy but playful, like a fall farmers' market in manicure form.

coffee nails ideas

raspberry jelly nails

iced latte nails

latte brown nails

blood orange nails

almond milky nails

caramel nude nails

earthy nail inspo

chocolate covered strawberry nails

warm caramel nails

caramel latte nails

Copper Waves²

Hair is entering its autumn playlist era, with mocha, espresso, cherry cola, plum and copper shades building a warmer, moodier color palette. The look is all about mixing darker bases with lighter ribbons of color that add contrast without going full fire-engine red. Surging searches for "mocha balayage hair" (+949%), "soft copper blonde" (+845%), "cherry cola brunette hair" (+788%), and "oxidized copper hair" (+517%) show just how much people are leaning into these richer tones.

mocha balayage hair

soft copper blonde

cherry cola brunette hair

oxidised copper hair

curly wolf cut man

rich copper hair dye

auburn copper hair colour

curly hair routine for wavy hair

chocolate mocha balayage

wavy curly wolf cut

lived in brunette hair

espresso mocha balayage

plum brunette

Farm to Face²

Beauty is being built from the inside out. The care people put into their skincare routines is spilling into what they eat, drink, and use at home. Skin foods (+35%) are on the rise with bone broth, rosemary water, avocado, rice water, turmeric and olive oil all finding their way into the glow-up. DIY masks and hair rinses are back on the menu, with simple pantry staples doing double duty for hair and skin.

bone broth benefits for women

rosemary water for hair

avocado face mask recipe

coffee body scrub recipe

aloe vera for hair mask

olive oil for skin

how to use rice water for face

blueberry face mask

turmeric face mask recipe

greek yogurt face mask

coconut oil for hair benefits

skin foods

Chrome Sweet Chrome²

Reflective nail finishes are getting a lot more playful. Chrome, cat-eye, jelly, and aurora effects are being paired with polka dots, stripes, hot pink, and darker gothic details-turning high-shine manicures into tiny accessories. Searches for "polka dot cat eye nails" (+1585%), "jelly pink chrome nails" (+1469%), "milky white chrome nails almond" (+1402%), and "goth cat eye nails" (+911%) show that the more unexpected the finish, the better.

polka dot cat eye nails

jelly pink chrome nails

milky white chrome nails almond

goth cat eye nails

aurora cat eye nails

hot pink chrome nails designs

dark red cat eye nails design

cat eye and chrome nails

almond nails stripes

two tone cat eye nails

gothic chrome nails