TaylorMade Golf Company Inc.

10/06/2026 | Press release | Distributed by Public on 10/06/2026 11:15

TaylorMade Golf and Sportsbox AI Partner to Elevate Driver Fitting with Markerless 3D Motion Analysis

TaylorMade Golf and Sportsbox AI Partner to Elevate Driver Fitting with Markerless 3D Motion Analysis

TaylorMade Media Team | October 6, 2026

CARLSBAD, Calif., Oct. 5, 2026 - TaylorMade Golf and Sportsbox AI today announced a strategic partnership to integrate Sportsbox AI's industry-leading markerless 3D motion analysis technology into TaylorMade's new MyFittingExp™ (MFE), delivering a new level of insight to the driver fitting process.

Available through TaylorMade fitting experiences at green grass locations starting October 12, 2026, MyFittingExp combines launch monitor data with AI-powered markerless 3D biomechanics to provide fitters with a more complete understanding of how golfers move throughout the swing - bringing another layer of objective data to help golfers find their optimal driver configuration. The fitting technology will be available at retail locations later in the year.

"At TaylorMade, we've always believed that better fitting leads to better performance. The driver and shaft components of MyFittingExp represent the next evolution of that commitment by combining our innovative REAX fitting methodology with objective biomechanical insights from Sportsbox AI. This partnership fosters a more consistent, data-driven fitting experience for golfers, regardless of where they engage with the TaylorMade brand, while giving our fitters another powerful tool to match every player, regardless of ability, with the right driver and shaft combination."
Brian Bazzel, TaylorMade Global Chief of Product

The integration supports TaylorMade's groundbreaking 2026 REAX™ driver fitting system, which introduces an innovative approach to shaft fitting by matching golfers to one of three clubhead rotation profiles:

  • REAX HR (High Rotation) - Red
  • REAX MR (Mid Rotation) - Blue
  • REAX LR (Low Rotation) - White

Built on years of research and millions of swings, the REAX fitting system reflects TaylorMade's continued commitment to leading the industry through fitting innovation. By combining its proprietary fitting methodology with Sportsbox AI's markerless 3D motion analysis, TaylorMade is providing fitters with richer movement insights to deliver a more personalized and consistent fitting experience.

"Fitting often takes years of experience to recognize movement patterns and the associated club specs to maximize a golfer's ball flight. By leveraging SportsBox AI's industry-leading markerless motion capture technology, we can quickly and easily identify those movement patterns and then match the golfer to appropriate shafts through the MyFittingExp app and Taylormade's innovative rotational fitting process and REAX shaft offerings."
Matt Simone, TaylorMade Director of Custom Product

Sportsbox AI transforms ordinary smartphone video into accurate 3D biomechanical data without markers, sensors, or wearable devices. Trusted by coaches, club fitters, and athletes around the world, the technology is used across every major professional golf Tour and has become a leading platform for instruction, player development, and club fitting.

"We're proud to partner with TaylorMade as they bring a new approach to market-one where personalized shaft fitting is built into the driver experience from the start. By integrating Sportsbox's markerless 3D motion analysis into MyFittingExp, fitters gain objective biomechanical insights that enable a more personalized, data-driven and consistent approach to fitting. Ultimately, that gives golfers greater confidence that they're being matched with the right equipment, wherever they experience the TaylorMade brand."
Jeehae Lee, CEO and Co-Founder of Sportsbox AI.

The partnership reflects a shared commitment to advancing the future of club fitting by combining equipment innovation with objective movement data. Together, TaylorMade and Sportsbox AI are redefining modern club fitting by combining equipment performance, launch monitor data, and AI-powered biomechanics into a single fitting experience that helps golfers make more confident equipment decisions.

The integrated MyFittingExp is now available at select TaylorMade fitting locations and trusted golf retailers.

ABOUT TAYLORMADE GOLF

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories, footwear and apparel. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi4D Drivers, TP5/TP5x Golf Balls, Spider putters and P·Series Irons. TaylorMade's innovations touch all sectors of the golf industry, including customization, personalization and the standalone lifestyle brand Sun Day Red in partnership with 15-time major winner, Tiger Woods. A major force across the world's professional Tours, TaylorMade has an unrivaled athlete portfolio that includes Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Charley Hull, Esther Henseleit, and more.

ABOUT SPORTSBOX AI

Sportsbox AI is the leader in AI-powered markerless 3D motion analysis for golf and sports performance. Using a single smartphone camera, Sportsbox AI transforms ordinary video into accurate 3D biomechanical data without markers, sensors, or wearable devices. Trusted by coaches, club fitters, and athletes worldwide, Sportsbox AI powers instruction, club fitting, athlete assessment, and performance analysis across every major professional golf tour.

MEDIA CONTACT:

Michael Esse
Senior Manager, Public Relations
760-994-9473
[email protected]

TaylorMade Golf Company Inc. published this content on October 06, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 06, 2026 at 17:15 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]