Pursuit appoints Scott Aller as Chief Commercial Officer

Experienced commercial leader brings proven expertise in revenue growth, technology and data-driven strategy to advance Pursuit's Vision 2030 ambitions.

DENVER - Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU) today announced the appointment of Scott Aller as chief commercial officer, effective Oct. 19, 2026. Aller joins Pursuit from Ticketmaster, where he led NBA, NHL and arena partnerships across North America, spanning more than 52 teams and 35 million tickets sold annually. He brings extensive experience in driving revenue growth, strengthening distribution and using technology, data, and digital marketing to improve commercial performance.

Aller will lead Pursuit's Commercial Team, bringing together Growth Marketing, Revenue Performance, Brand, Integrated Communications, Guest Insights, Global Partner Operations and Central Reservations. In this role, he will focus on strengthening Pursuit's commercial capabilities, accelerating its digital transformation and connecting guest insights, pricing, distribution and sales and marketing strategies to drive sustainable guest experience and revenue growth across its global portfolio of attractions and hospitality experiences.

Aller joins Pursuit after nearly 15 years in sports, live entertainment and commercial technology, most recently as regional vice president of sports at Ticketmaster. His experience spans high-volume ticket distribution, strategic partnerships, revenue optimization, digital marketing and commercial technology, with a proven ability to translate complex data and market insights into actionable growth strategies that resonate with passionate fans.

"Scott brings a powerful combination of commercial scale, strategic thinking and technology expertise at an important time in Pursuit's growth journey," said David Barry, president and CEO of Pursuit. "He has demonstrated an ability to grow revenue, build high-value partnerships and use data and technology to unlock commercial opportunities across complex, experience-driven businesses. As we advance Vision 2030, we're investing in dramatically improving the guest experience, enhancing connections with our guests throughout the guest journey, and elevating the systems, capabilities and leadership needed to scale our business. Scott's experience aligns directly with those ambitions, and his entrepreneurial approach and ability to bring teams together will be tremendous assets as we build on Pursuit's momentum."

At Ticketmaster, Aller led commercial relationships with NBA and NHL teams, arenas and the NBA league office. Working across major sports franchises and venues, he helped shape commercial strategies focused on driving attendance, maximizing ticket revenue, strengthening distribution, and improving the fan experience. His experience includes supporting major venue openings, including Chase Center in San Francisco and Intuit Dome in Los Angeles, and helping bring OneCourt technology to NBA arenas, expanding accessibility for blind and low-vision fans to follow games in real time.

Earlier in his career, Aller led marketing and sales at KORE Software, a sports technology company supporting customer relationship management, sponsorship and fan-engagement capabilities for sports and entertainment organizations. Across these roles, he has developed deep expertise in connecting customer intelligence, digital platforms and commercial execution to drive measurable business results.

"What excites me about Pursuit is the opportunity to bring together extraordinary experiences with the commercial capabilities needed to introduce them to more guests around the world," said Aller. "The fundamentals of growing an experience-led business are remarkably consistent: understanding your guests, making it easy for them to discover and book experiences, building strong partnerships and using data to make smarter decisions. Pursuit has an exceptional portfolio and an ambitious vision for the future. I'm looking forward to working with the team to build on that foundation, strengthen our commercial capabilities and help deliver the next phase of growth.

A Colorado native and outdoor enthusiast based in Denver, Aller began his career in music and live entertainment before building a career in commercial leadership spanning sports, technology and entertainment.