Prime Big Deal Days: Our biggest deals to kick off fall and holiday shopping October 6-7

Key takeaways

• Prime Big Deal Days 2026 runs October 6-7 with millions of deals across fashion, electronics, beauty, toys, and more, including everything you need for fall wardrobe refreshes, Halloween and game-day gatherings, and getting a head start on holiday gifting.
• Today's Big Deals drop three times daily at up to 50% or more off-most at Amazon's lowest prices of the year so far.
• Alexa for Shopping can set deal alerts, track price drops, and notify you when items on your Lists go on sale.

Prime Big Deal Days 2026: Early deals you can shop right now

Prime members can start saving ahead of Prime Big Deal Days 2026, returning October 6-7, with deals on devices, Kindle, Amazon Music, and more.

The best Prime Big Deal Days 2026 deals for every seasonal moment

Cozy up every corner of your home

• Save over $500 on select Breville espresso machines.
• Save up to 40% on select bedding and blankets from UGG, Barefoot Dreams, and Utopia.
• Save up to 40% on seasonal home décor from Lenox, National Tree Company Store, and Artoid Mode.
• Save up to 40% on select kitchen appliances from Ninja, Keurig, and Crock-Pot.
• Save up to 40% on select power tools from DEWALT, CRAFTSMAN, and Bosch.
• Save up to 40% on select furniture and accent pieces from Zinus, Loloi, and Jonathan Y.
• Save up to 35% on select cookware and bakeware from All-Clad, Cuisinart, and Lodge.
• Save up to 30% on candles from WoodWick Candle and Yankee Candle.
• Save up to 30% on fall favorites like leaf blowers from EGO+ and WORX and fire pits and patio heaters from Cuisinart, TIKI, and Outland Living.

Get dressed for fall-and the holiday parties ahead

• Save up to 50% on select styles from Zappos on Amazon, including picks from Crocs, Cole Haan, PUMA, UGG, Arc'teryx, and more.
• Save up to 40% on select boots and footwear from Dr. Martens, FRYE, and Hunter.
• Save up to 40% on select sweaters, denim, and outerwear from Carhartt, Levi's, and Free People.
• Save up to 40% on select makeup in this season's Vamp Noire trend-dark lips, smoky eyes, and bold nails-from URBAN DECAY, Clinique, and NYX.
• Save up to 40% on select trending K-beauty picks from LANEIGE, Dr.Jart+, and innisfree.
• Save up to 30% on select jewelry and accessories from Kendra Scott and Michael Kors.
• Save up to 30% on select Shopbop styles from brands including Veja, Vans, and Havaianas.
• Save up to 30% on fall wardrobe staples from Amazon Essentials-joggers, fleece sweatshirts, denim, and layering basics.

Level up your tech this season

• Save over $500 on select cameras from Nikon and Canon.
• Save up to 60% on select devices including the Echo Dot 2-pack and the Ring Battery Doorbell Plus with Indoor Cam Plus bundle.
• Save up to 50% on select headphones and earbuds from Bose, soundcore, and Beats.
• Save up to 40% on select PCs and laptops from Dell, HP, and Asus.
• Save up to 40% on select floorcare from Ninja, Dyson, and iRobot.
• Save up to 30% on select thermostats from Google, ecobee, and Honeywell.
• Save up to 30% on select LED lighting and smart plugs from Philips Hue, GE, and TP-Link.
• Save up to 30% on select smart locks and garage openers from Schlage, Chamberlain, and Kwikset.

Be the spookiest house on the block

• Save up to 40% on select party supplies and decorations, including outdoor inflatables and yard decor.
• Save up to 35% on Halloween costumes for the whole family, from trending characters to classic favorites like Spider-Man and Disney.
• Halloween candy and trick-or-treating essentials starting at $5 from Reese's, Sour Patch Kids, and Snickers.
• Shop the Halloween Top 100+ including the season's most-wanted candy, costumes, décor, and party must-haves, all in one place.

Amazon's 2026 Top 100+ Toys list: Something for every kid at heart

From budget-friendly finds and Amazon exclusives to trending collectibles, sensory toys, and screen-free favorites, the annual list for 2026 spotlights 100+ expert-curated toys to make holiday gifting easier.

Get ahead on their wish lists

• Save up to 40% on select sensory toys from Play-Doh, Kinetic Sand, and more.
• Save up to 40% on select collectibles and trending toys from Funko, Miniverse, and more.
• Save up to 30% on select classics from Hasbro Games, Mattel Games, Hot Wheels, and Barbie.
• Save up to 30% on select building sets and creative play from LEGO and MAGNA-TILES.

Bring the tailgate home

• Save up to 40% on select TVs and streaming devices from TOSHIBA, TCL, and Sony.
• Save up to 30% on select game day and tailgating gear from Weber and Blackstone.
• Select snack deals $1 and under, including Nature's Own Perfectly Crafted Brioche Style Bread, Sabra Classic Hummus, Reser's Deviled Egg Potato Salad, and Amazon Kitchen Pico de Gallo Salsa.

Stock up for the busy season ahead

• Save up to 35% on select grocery and pantry picks from Pringles, poppi, and KIND.
• Save up to 35% on select refrigerator water filters from Samsung, LG, everydrop, and Frigidaire.
• Save up to 30% on select cleaning favorites from Lysol, Scott, and Tide.
• Save up to 30% on select pet supplies from Purina, FRONTLINE, and Fresh Step.
• Cold and flu relief from Amazon Basic Care starting at $4 including liquid syrups, softgels, and combo packs for day and night.

Let Alexa for Shopping help you save during Prime Big Deal Days

• Track what matters to you: Create Deal Alerts to track deals for specific needs, set a target price on any item to get notified when the price drops, or turn on Auto-Buy so Alexa purchases automatically when it hits your target.
• Stay ahead of holiday drops: Ask Alexa for Shopping to "update me when [brand] releases something new" for anyone on your List.
• Shop with confidence: Tap "Price History" on any product detail page, or ask Alexa for Shopping, to see up to 365 days of pricing insights.
• Keep your Lists ready for the season: Create Lists for every occasion-from holiday gift ideas to fall home refresh projects-and get notified when items on your Lists drop in price or go on deal. Share your Lists with family and friends so they know exactly what to get you this holiday season.

8 Amazon AI features to help you find the best deals this Prime Big Deal Days

Prime Big Deal Days 2026 starts on October 6, and these AI shopping tools can help you find, track, and score the best deals.

More ways for Prime members to save this Prime Big Deal Days

• Curl up with a great read: Save on page-to-screen picks, including 60% off The Love Hypothesis by Ali Hazelwood (now a Prime Video film), 60% off the Jack Carr Terminal List boxed set (a multi-season Prime Video series), 60% off the Stephen King Three Classic Novels box set featuring Carrie (a new Prime Video series), and 40% off Verity by Colleen Hoover (an upcoming Amazon MGM Studios film). Plus, get deals on Amazon's Best Books of 2026 So Far like 60% off A Far-flung Life by M.L. Stedman, 45% off Mad Mabel by Sally Hepworth, and 45% off Lady Tremaine by Rachel Hochhauser.
• Shop small this fall: Discover deals from U.S.-based small businesses across home, health, and beauty-including up to 50% off select products from Barefoot Dreams and Michael Todd Beauty. Visit the small business page to discover more.
• Shop ultra-low prices with Amazon Haul: Find penny deals on select items, beauty favorites up to 50% off, and extra savings with Amazon Haul's ongoing 5% off $50+ spend and 10% off $75+ spend.
• Harvest Grocery Deals: Prime members can unlock exclusive savings on grocery favorites during Prime Big Deal Days with discounts up to 70% off on select items. Members can score fresh deals on produce like Amazon Grocery organic Honeycrisp apples at $2 per 2-lb bag and proteins under $3 like select Amazon Grocery Ground Beef and Dietz & Watson Genoa Salami-perfect for charcuterie boards. Prime members can get everything they need in one cart with Same-Day Delivery from Amazon-low prices on groceries that meet or beat other major retailers, plus free delivery on orders over $25.
• Stay in with Amazon Now, delivered in 30 minutes: Find 6 oz salmon for as low as $3, discounted produce items with avocados for $0.33 and baby carrots for $0.50, significant savings with Blink cameras up to 60% off, and free delivery for orders over $15 during the Prime Big Deal Days event. Amazon Now is available in select cities.

How do I sign up for Prime?

• Prime for Young Adults: Higher education students and 18- to 24-year-olds can try a six-month free trial, then pay $7.49 per month or $69 per year.
• Prime Access: Qualifying government-assistance recipients and income-verified customers can try Prime free for 30 days, then pay $6.99 per month.

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