Avid debuts intelligent production-proven media workflows running on AWS at NAB Show 2026

BURLINGTON, MA, April 7, 2026 - At NAB Show 2026, Avid is demonstrating how its media production solutions running on Amazon Web Services (AWS) are accelerating the industry's transition toward intelligent, cloud native production through its purpose-built solutions - powering the performance, collaboration and creative control demanded by the world's leading media and entertainment organizations.

Visitors will see the NAB Show debut of Avid Content Core, a cloud-native foundation for connected media workflows built on AWS and designed to help news organizations, broadcasters, studios, and streaming services thrive in a rapidly changing media economy, accelerating the shift toward data driven creation and collaboration. At the same time, Avid is renewing its focus on Avid NEXIS and Avid Media Composer on AWS, which are already supporting large-scale international productions, including working with Amazon MGM Studios to enable cloud-based Avid workflows on the global cloud platform.

NAB Show 2026: Showcasing the future of media production

Avid will present the next generation of media production at NAB Show, built on AWS, showcasing bold advances in cloud-powered workflows and intelligent collaboration.

• Cloud and hybrid production at scale - enabling teams to collaborate globally without compromising performance, location or security, powered by Avid NEXIS and Avid Content Core.
• Modern newsroom and post-production workflows - delivering speed, flexibility, and resilience through Avid Content Core.
• A unified foundation for AI and automation - helping organizations extract greater value from their content via Avid Content Core.

This strategic collaboration reflects the MovieLabs 2030 Vision, where cloud, automation, security, and data form the backbone of modern storytelling.

"Avid is the intelligence layer for professional media, combining proven workflow expertise with AI-powered automation and agentic capabilities," said Wellford Dillard, Chief Executive Officer of Avid. "Through deep collaboration with AWS, we're enabling organizations to connect their content, teams and workflows as one - driving faster production, greater creative flexibility, and more informed decision-making."

A renewed focus on Avid NEXIS

Central to the strategic collaboration is a fresh emphasis on Avid NEXIS, the industry's trusted shared media storage platform. Leveraging the Virtual File System (VFS), Avid NEXIS can expand from fixed, on-premises hardware into a software-defined, cloud-enabled environment that supports on-prem, cloud, and hybrid deployment and access.

This flexibility allows teams to:

• Run Avid NEXIS Cloud and Media Composer directly in Amazon Elastic Compute Cloud (EC2) and Amazon Simple Storage Service (S3) for full cloud-enabled post-production.
• Unify cloud-based Avid NEXIS storage with on-premises environments using Avid NEXIS | Remote for hybrid workflows.
• Combine AWS with Avid's proven controls for media workflows with a shared security foundation.

Teams benefit from elastic performance, global deployment options, and secure remote collaboration while preserving trusted editing workflows, such as Media Composer Shared Projects, and real-time collaboration. AWS provides the scalability, security, and compliance needed for seamless global collaboration, letting customers modernize at their own pace without disrupting creative processes.

Building on this collaboration, Amazon MGM Studios has worked with Avid on AWS to deploy Avid Media Composer and Avid NEXIS on AWS, enabling production teams to launch editorial environments globally in minutes and support distributed creative teams working seamlessly across multiple locations.

Avid Content Core: The intelligence layer for media

Avid Content Core represents Avid's evolution from cloud-enabled workflows to a more intelligent and connected production environment. Built on AWS, it brings together content, metadata, and workflow orchestration into a shared foundation that spans creative, operational, and business processes. As the first true content data platform, Avid Content Core unifies production into a single, intelligent layer.

This enables:

• Seamless interoperability through an AI-first architecture that connects Avid and third-party tools.
• Deeper media understanding through persistent content identity and enriched metadata.
• More efficient workflows by reducing friction across planning, production, and post.

By connecting previously siloed systems, Avid Content Core helps organizations modernize at their own pace while unlocking new value from their content.

Shaping what comes next

Avid is advancing a more open, intelligent approach to media production - one that combines the reliability of industry-leading production tools with the scalability of the cloud and the growing role of AI in shaping how content is created, managed, and monetized.

This unified platform is designed to help organizations adapt and succeed in the new media economy delivering continuous innovation, global reach, and the flexibility to meet tomorrow's challenges.

Since its introduction, Avid has been working closely with customers and partners to bring Avid Content Core into real-world production environments, with AWS as a key foundation for scale, performance, and global reach.

About Avid Technology, Inc.

Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame - every day.

Powering greater creators and trusted newsmakers, Avid enables everyone with a story to tell - from Emmy®, Grammy®, and Oscar® winners to rising talent. Avid pushes boundaries with end-to-end solutions that transform how content is created, managed, and monetized, from the highest level of creative production to the most rigorous reporting environments. www.avid.com

PR Contact:

Platform Communications for Avid
Nick Field / Molly Cole
[email protected]
+44 7549 891642

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