Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows

News Summary:

• Adobe will use NVIDIA's advanced computing technology and libraries to deliver the next generation of foundational Adobe Firefly models that offer best-in-class precision and control for creativity and marketing pipelines.
• Adobe and NVIDIA will collaborate to deliver breakthrough agentic creative and marketing workflows for content, campaign and production speed.
• Adobe will build a cloud-native, brand identity-preserving 3D digital twin solution purpose-built for marketing, built on NVIDIA Omniverse libraries.
• Adobe Firefly Foundry to integrate NVIDIA's advanced computing and AI technologies to power enterprise-grade custom AI that delivers commercially safe content at scale.

GTC-Adobeand NVIDIAtoday announced a strategic partnership to accelerate AI-powered creation, production and personalization, including delivering the next generation of foundational Adobe Firefly models and agentic workflows.

The partnership will bring together Adobe's creative and marketing workflows, models and technology and NVIDIA's open models, libraries, research and accelerated computing, as demand for content continues to surge and generative AI reshapes creative and marketing workflows.

Through this partnership,Adobe and NVIDIA will advance the creative industry by developing next-generation Firefly models that will deliver best-in-class creative precision and control for creativity and marketing pipelines. The models will be built on NVIDIA's advanced computing technology and tap into NVIDIA CUDA-X™, NVIDIA NeMo™libraries, NVIDIA Cosmos™ open modelsand NVIDIA Agent Toolkit software to enable the interactive, high-quality creation customers expect.

"Content creation is exploding, and our partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI," said Shantanu Narayen, chair and CEO of Adobe. "As AI transforms how marketing teams and media and entertainment studios work, Adobe and NVIDIA will bring together our Firefly models, CUDA libraries into our applications, 3D digital twins for marketing, and Agent Toolkit and Nemotron to our agentic frameworks to deliver high-quality, controllable and enterprise-grade AI workflows of the future."

"AI is giving every industry the ability to redefine what's possible," said Jensen Huang, founder and CEO of NVIDIA. "For more than 20 years, NVIDIA and Adobe have partnered to push the boundaries of design and creativity. Today, we are taking that partnership to a new level - uniting our research and engineering teams to accelerate Adobe's beloved applications with NVIDIA CUDA and jointly build state-of-the-art world foundation models that reimagine creativity and transform customer experiences."

Adobe and NVIDIA will collaborate to deliver breakthrough agentic creative and marketing workflows for content, campaign and production speed. Adobe will explore NVIDIA Agent Toolkitsoftware and NVIDIA Nemotron™ open models to power these agentic workflows.

Adobe and NVIDIA will also work together on NVIDIA NemoClaw- an open source stack that simplifies running OpenClaw always-on assistants more safely, with a single command. As part of the NVIDIA Agent Toolkit, it installs the NVIDIA OpenShell runtime - a secure environment for running autonomous agents and open source models like NVIDIA Nemotron.

In partnership with NVIDIA, Adobe is launching a cloud-native, brand identity-preserving 3D digital twin solution (public beta). The solution creates virtual replicas of physical products that act as permanent digital identities for marketing and commerce experiences. Integrating NVIDIA Omniverse™libraries into Adobe technologies, the collaboration expands support for 3D digital twin workflows built on OpenUSDfor marketing content automation.

With seamless interoperability across tools, brands can generate everything from consistent pack shots and lifestyle imagery to configurable 3D product experiences and immersive virtual try-ons.

Adobe will also harness NVIDIA AI infrastructure, AI libraries, services and models to accelerate and optimize every layer of its AI-powered tools across creativity, productivity and customer experience orchestration - including Adobe Acrobat, Photoshop, Premiere Pro, Frame.io, Adobe Firefly Foundry, Adobe GenStudio and Adobe Experience Platform.

With Adobe Firefly Foundry, Firefly's commercially safe AI models are deeply tuned with a company or IP owner's unique, proprietary brand or franchise content, which is critical for media and entertainment studios. Adobe Firefly Foundry will integrate NVIDIA's advanced computing and AI technologies to power enterprise-grade custom AI that delivers commercially safe content at scale.

Key areas of the strategic partnership include:

• Deliver the next generation of Adobe Firefly models: Adobe will use NVIDIA's advanced computing and AI technologies to deliver the next generation of Adobe Firefly models designed for creativity, productivity and marketing. The models will be built on NVIDIA's advanced computing technology, and NVIDIA CUDA-Xand NeMo libraries.
• Adobe agentic AI innovation: Adobe will explore NVIDIA OpenShell™ and Nemotron - part of NVIDIA Agent Toolkit - as foundations for hybrid, long-running agentic loops in a personalized, secure and cost-efficient environment. Adobe will also evaluate Agent Toolkit and Nemotron for large-scale agentic workflows powered by Adobe Experience Platform. NVIDIA will provide engineering expertise, early access to software and targeted go-to-market support.
• Transform marketing content creation with high-fidelity, cloud-native 3D digital twins: By unifying NVIDIA accelerated computing, NVIDIA Omniverse libraries for OpenUSD universal data interchange, NVIDIA RTX™rendering and NVIDIA Omniverse Kit App Streaming for real-time cloud streaming with Adobe's generative AI and workflow platforms, Adobe's solution will produce cloud-native, brand-identity-preserving, 3D digital twins for marketing content automation.
• Unlock deep-tuned creative possibilities for enterprises at scale: Using NVIDIA accelerated computing, CUDA-X acceleration libraries and open models, Adobe will deliver faster, higher-performing and more flexible proprietary and IP-protected Firefly Foundry models across image, video, audio, vector and 3D to brands and franchises.
• Advance business productivity with AI document intelligence: Adobe Acrobat is the productivity and collaboration platform to help customers get their best work done. Adobe will bring NVIDIA Nemotron capabilities to Adobe Acrobat to further elevate the quality of AI output and increase productivity for business professionals, consumers and enterprises.
• Accelerate creative workflows in the cloud: Frame.io is Adobe's single platform to centralize content, people and feedback across the creative process to accelerate quality output. Adobe will accelerate Frame.io's scalable cloud content management and workflows, media decoding and intelligence with NVIDIA CUDA® - powering fast semantic search, generative creation and insights across image, video, 3D and other creative media types at scale.
• Develop joint go-to-market strategy:Adobe and NVIDIA will develop a joint go-to-market strategy that drives access and adoption of these AI innovations by enterprise customers worldwide with Adobe Firefly Foundry.