Lowenstein Represents CDP mParticle in $300M Merger with Rokt

Lowenstein Sandler represented mParticle, a leading customer data platform (CDP), in its $300 million merger with Rokt, the global leader in e-commerce, as announced by Rokt in its January 16, 2025 press release.

As reported by Rokt, the partnership of mParticle and Rokt combines Rokt's expertise in bringing relevance to e-commerce transaction moments with mParticle's real-time CDP, enabling businesses to unleash the potential of their customer data.

The combined entity will ensure that brands continue to maintain complete control of first-party data, aligned with both companies' commitment to set the standard for data privacy and compliance.

The Lowenstein team was led by partners Meredith Beuchaw, Eric Weiner, and Ed Zimmerman, and also included partners John Wayne Horton, Zarema A. Jaramillo, Megan Monson, and Brian A. Silikovitz, alongside team members Samantha Fox, Adam Dickson, Judith G. Rubin, Oluwaseyi O. Amorin, Zachary Bocian, Rahul J. Devnani, Sydney J. Kaplan, Sophia Yi-Hun Kim, Crystal McDonald, Jun Hyon "Henry" Nahm, Rishabh Sharma, Chelsea Wong, Victoria Jin, Kiaya Rose Dilsner-Lopez, Michelle Podolnyy, Hannah Pastore, Chloe Rippe, and Eric Sands.