02/02/2026 | Press release | Distributed by Public on 02/02/2026 12:25
The Creator Economy is no longer an experimental add-on-it's a core pillar of modern brand building. And major investment has proven it, with leading marketers shifting significant budget into social and creator-led channels. With that comes expectations: influencer marketing can't rely on reach and engagement alone.
Amidst these major shifts, Ogilvy's Influencer Marketing experts have identified the key trends in the industry that will shape 2026 and beyond. Join us on Thursday, February 12 for Ogilvy On Live: 2026 Influence Trends You Should Care About, as Julianna Richter, Ogilvy's Global CEO of PR, will introduce a panel of Ogilvy's Influencer Marketing experts who will dive into this crucial next phase for the creator environment: one where the winners will build-and protect-trust, not just chase attention.
Register now to save your seat , and we look forward to seeing you on Feb. 12 for Ogilvy On Live - 2026 Influence Trends You Should Care About.