09/23/2026 | Press release | Archived content
However, before securing federal SBIR backing, the HEXAspec founders, Tianshu Zhai, Jing Zhang, and Chin-Yang Lin, had to bridge the gap between breakthrough laboratory research and real-world market demand.
The Power of 100 Customer Interviews
Through I-Corps, the team developed their initial Business Model Canvas and committed to the program's signature milestone: conducting 100 customer discovery interviews.
"NSF I-Corps was the starting point of the HEXAspec entrepreneurial journey," says founder Tianshu Zhai. "Although the program was very intensive, we found it extremely rewarding, as it trained us to strategically define our value proposition and conduct market analysis."
Deep-Tech Research into Market Impact
By testing their core hypotheses directly against feedback from semiconductor industry leaders, the HEXAspec team gained the market clarity required to transition their technical discoveries into a scalable business model.
COMMERCIAL IMPACT & NEXT STEPS
With $1.55M in NSF SBIR Fast-Track funding, HEXAspec is positioning its deep-tech semiconductor packaging materials to:
HEXAspec stands as a powerful example of how university-born research from institutional partners like Rice University, paired with structured customer discovery through the Southwest Hub, creates commercial solutions capable of driving critical industries forward.
Bring Your Technology to Market
To learn more about HEXAspec and their semiconductor packaging solutions, visit hexaspec.com.
Ready to accelerate your own research?
The NSF I-Corps Southwest Hub helps university researchers validate market demand and unlock translational funding opportunities. Explore upcoming regional cohorts and info sessions at swicorps.org/idealaunch.