Technology Association of Georgia (TAG) Unveils the 2025 Innovation Challenge Class Ahead of Fintech South

ATLANTA, GA - August 13, 2025 -The Technology Association of Georgia (TAG), Georgia's premier technology growth community, is thrilled to announce the exceptional companies selected for the 2025 Innovation Challenge. This group is one of the crown jewels of the annual Fintech South conference, shining a spotlight on the Georgia-based innovators who are charging ahead and reshaping the future of finance.

This year's class represents an electrifying fusion of ambition, breakthrough creativity, and extraordinary promise in the Georgia community. Over the next four weeks, these companies will embark on an intensive mentorship program designed to amplify their impact and fine-tune their groundbreaking work which culminates into the live Challenge during Fintech South conference where we will pick three standouts to present their work in front of a panel of distinguished judges and peers at the Woodruff Art Center in Atlanta. The 2025 champion will claim a $25,000 cash prize and receive a complimentary year of admission to the prestigious ATDC Accelerate program.

"Innovation doesn't happen in isolation; it happens within a community. And there's no better community for that innovation than right here in Georgia," said Robert "RED" Daniel, co-chair of the Innovation Challenge at Fintech South. "This isn't just a competition; it's a launchpad for bold ideas and a training ground for the next generation of fintech leaders. A true celebration of the relentless drive that makes this industry exciting, inclusive, and full of momentum."

Tommy Marshall, fellow Innovation Challenge co-chair, "We believe that innovation is most powerful when it's shared and we're pleased that our 11th year of the FinTech South Innovation Challenge continues to highlight Georgia as the premiere location for fintech visionaries, and every finalist adds another chapter to our state's ongoing story of leadership in the fintech space."

Meet the remarkable companies selected for this year's Innovation Challenge class:

• Believ.AI
• Blended
• Catch It
• Honeypot
• KYXStart.AI
• Lulo
• Pagarva Inc.
• PromptWrx
• Thryft Ship Corp.

"Georgia has consistently proven itself as fertile ground for fintech innovation, and this class of the 2025 Innovation Challenge powerfully reaffirms TAG's unshakeable goal of supporting and embracing the state's rising entrepreneurs and ground-breaking ideas," says Larry K. Williams, the President and CEO of TAG, "We remain a global fintech powerhouse, home to over 200 fintech companies, making us the backbone of the industry and by encouraging growth and investment, we move that goal forward."

For more information on how to attend the Innovation Challenge, visit our Fintech South website at https://www.fintechsouth.com/