Backyard Bash with The Signature SELECT® Life: A Coast-to-Coast Celebration of Food, Fun and Community

This past October, Signature SELECT®, available exclusively at Albertsons Companies stores, teamed up with Visa, a world leader in digital payments, to bring the ultimate pop-up celebration to three iconic cities. Together, we transformed everyday moments into lasting memories. Whether in our backyard or yours, we're here to help elevate every occasion with quality, affordable and convenient foods and products that bring people together to laugh, share, eat, drink and play.

From Boston to Seattle to Portland, the free Backyard Bash with The Signature SELECT Life delivered a high-energy celebration packed with delicious food, family-friendly games, live music and celebrity guests.

Legendary football player Kam Chancellor summed it up perfectly: "I'm excited to be part of the Backyard Bash with The Signature SELECT Life and to help kick off fall with the community that means so much to me. This event is all about bringing people together to enjoy great food, good energy and unforgettable moments. Signature SELECT, only at Albertsons Cos. stores, and Visa are making it easy to celebrate what matters most, and I'm proud to be part of it."

Nearly 4,500 guests attended the three-city tour, each event featuring meet-and-greets with football icons like Chancellor, kicker Adam Vinatieri and running back Jonathan Stewart, along with fall-themed demos by director and mom Haylie Duff.

Attendees enjoyed free samples of Signature SELECT favorites, from pizza and popcorn to ice cream sandwiches, plus tote decorating, oversized games, scavenger hunts, music and dancing. Extra food was donated to local nonprofits, reinforcing the event's spirit of community.

As Duff expressed, "There's nothing better than sharing good food, laughter and community."

The Backyard Bash was a joyful reminder of how Signature SELECT helps make life's moments better together.

Signature SELECT® is Albertsons Cos.' largest private label brand featuring more than 8,000 products available exclusively at the company's family of stores including Albertsons, Safeway, Shaw's, Star Market, Jewel-Osco, Tom Thumb, Vons and ACME.