Best Buy Co. Inc.

12/28/2025 | News release | Distributed by Public on 12/28/2025 14:20

Best Buy helps fans swing into season 2 of TGL

By Best Buy December 28, 2025

TGL presented by SoFi is back, and Best Buy is pulling out all the stops to make the second season of the innovative, tech-infused, primetime golf league an un-fore-gettable experience for sports fans.

This season, we're returning as the Official Retail Technology partner of TGL, partnering with trick-shot legends Dude Perfect, hosting a new, life-size hologram experience for fans inside SoFi Center, and more. Plus, Gram, our spokeshologram, is back and gives new meaning to how you can bring golf to life inside your home.

Check out these innovative experiences that fans can expect this TGL season.

Best Buy and Dude Perfect partner for TGL Season 2

New this year, we're partnering with Dude Perfect to help sports fans level-up their tech and experience TGL like never before. Throughout the season, Dude Perfect will be creating a series of YouTube Shorts showcasing what happens when TGL and cutting-edge tech collide with trick shots and some friendly competition. The first video drops Dec. 31 on the Dude Perfect YouTube channel.

Dude Perfect-founded in 2009 by five college friends and now a global phenomenon-has the largest sports account on YouTube with more than 60 million subscribers.

Roger Steele, Best Buy team up for ultimate TGL experience

We're also teaming up with well-known golf advocate and TGL emcee, Roger Steele, to bring fans closer to the action like never before-from the more than 6,700 inches of TVs from Best Buy in the SoFi Center to the Digital Caddie, sponsored by Best Buy, that allows TGL teams to preview and strategize each hole, and more.

Check out the following video-and see all his Best Buy and TGL videos on his Instagram.

This season, we're hosting a pro fan experience that brings the latest hologram technology right to SoFi Center. Fans inside the arena can step into the future of fandom and take their photo with life-size holograms of their favorite pro golfers or one of the dudes from Dude Perfect.

New Ad Spots Featuring Gram

Our spokeshologram Gram is stepping back up to the tee for Season 2. He's playing a whole new course, this time putting a Rube Goldberg machine through its paces-one perfectly timed bounce at a time-to show how Best Buy helps fans drive, chip, and putt their way to an elevated home tech setup for the TGL season.

Here's a look at the latest ad spot sports fans can see on ESPN and TGL's digital channels throughout the season:

More TGL at Best Buy

For an even deeper look at TGL, check out our TGL page on BestBuy.com, which is filled with videos showing a behind-the-scenes look at the tech and how it's being incorporated into the league. Plus, we have a growing assortment of golf tech to explore. With products like rangefinders, golf simulators, GPS devices, and more, we have everything you need to take your golf game to the next level.

Head to BestBuy.com for more on golf tech and our partnership with TGL.

Best Buy Co. Inc. published this content on December 28, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on December 28, 2025 at 20:20 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]