Amazon.com Inc.

05/12/2026 | News release | Distributed by Public on 05/12/2026 11:33

You can now get Amazon's fast, affordable grocery delivery without a Prime membership

May 12, 2026: In January 2026, Amazon made the difficult decision to close Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores. While we've seen encouraging sights in our Amazon-branded physical grocery stores, we haven't yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion. Read more about how Amazon is doubling down on online grocery delivery and Whole Foods Market expansion to reach more customers
Amazon is now offering grocery delivery and free pickup to all customers in all U.S. cities and towns where Amazon Fresh is available for Prime members. This service expansion, previously available only to Prime members, makes it easier for all customers to get their grocery needs met online. This is all part of Amazon's journey to build a best-in-class grocery shopping experience offering incredible selection, value, and convenience.
In addition, all Amazon customers can now order delivery from a variety of local grocery and specialty retailers available on Amazon.com like Bristol Farms, Cardenas Markets, Pet Food Express, Weis Markets, and Save Mart. And, Amazon will soon expand its grocery delivery and free pickup where available from Whole Foods Market to customers without a Prime membership. Once fully launched across all Whole Foods Market locations, customers in more than 3,500 cities and towns across the U.S. will have access to two-hour grocery delivery from Amazon Fresh or Whole Foods Market.

Amazon and Whole Foods Market named among top retailers and supermarkets for innovation

The American Innovation Index ranks the innovativeness of U.S. companies based on customer experience. Here's how Amazon and Whole Foods Market scored.

Prime members will continue to save while grocery shopping with exclusive discounts and offers on qualifying items, both in-store and online at Amazon Fresh and Whole Foods Market. This includes savings on delivery fees, like free shipping on Amazon Fresh delivery orders over $100.
Innovation is at Amazon's core. We obsess over customers and invent on their behalf, ultimately making their lives easier. It's how we started in the grocery space nearly 20 years ago, and it will remain a key principle into the future as we work to create a more convenient shopping experience for our customers. With this delivery expansion, customers have even more options to get what they need when they need it from our grocery offerings.

Amazon One palm payment technology is coming to all 500+ Whole Foods Market stores in the U.S.

As adoption of Amazon One continues to increase among third-party retailers and their customers, Amazon doubles down on palm recognition across its network of Whole Foods Market stores.

At Amazon, we're committed to leveraging our scale for good and using our ability to strengthen the communities where our employees live and work. Since 2020, Amazon Fresh has been a proud supporter of Feeding America, the largest hunger-relief organization in the United States. From November 9 through December 25, Amazon Fresh will match customer donations to Feeding America up to $250,000. Every $1 donated helps provide 10 meals. Join us to help end hunger today in your local community.
Amazon.com Inc. published this content on May 12, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 12, 2026 at 17:33 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]