02/10/2026 | Press release | Archived content
With its integrated production model and strong commitment to eco-responsible materials and processes, Anomatic unites technical excellence and sustainable innovation. Q&A with Eric Leray, VP Sales, and Didier Teillard, Technical Director, Plastic Coating & Decorating.
What expertise do you offer to luxury brands?
Eric Leray: Anomatic supports the world's most prestigious beauty and luxury brands throughout the entire packaging lifecycle, thanks to a fully integrated value chain, from metal forming and anodizing to decoration and assembly. This end-to-end mastery ensures speed, precision, and perfect consistency in color, finish, and feel. Our decoration technologies, including metallizing, lacquering, hot stamping, silk-screening, and laser engraving, deliver endless premium and customized effects, creating packaging that embodies the identity of iconic houses such as Dior, Hermès, Estée Lauder, Bath & Body Works,Victoria's Secret, OPI, and more.
The supplier's decoration technologies include metallizing, lacquering, hot stamping, silk-screening, and laser engraving ©Anomatic
How does sustainable innovation shape your strategy?
Didier Teillard: Sustainability lies at the heart of our approach to innovation. We develop materials and processes with a reduced environmental footprint, while preserving the aesthetics and quality expected in luxury packaging. Among our key advances: low-GHG aluminum alloys, and PCR content alloys, containing up to 60% PCR content, recyclable monomaterial solutions, and low-solvent/low VOC metallizing and coating technologies. We've also developed Eco-Alloy with high-gloss finishing, inline laser decoration on metallized plastics, and our patented Laser Hinge Ablation process, all proof that technical performance, visual excellence, and environmental responsibility can coexist.
Didier Teillard, Technical Director, Plastic Coating & Decorating ©Anomatic
What is your message to luxury brands?
EL: More than a supplier, Anomatic is a creative and technical partner. We offer turnkey solutions from design to production, combining precision engineering, material science, and collaborative design. Through our Innovation and Advanced Product Solutions (APS) teams, we turn bold ideas into iconic, high-impact packaging that unites aesthetics, industrial efficiency, and sustainability. Our ambition is to help luxury brands stand out through creations that tell a story, express identity, and reconcile beauty with responsibility.
Eric Leray, VP Sales ©Anomatic