Material Event (Form 8-K)

In 2017, the Board of Directors of Sally Beauty Holdings, Inc. (the "Company") approved a share repurchase program authorizing the Company to repurchase up to $1.0 billion of its common stock through September 30, 2021. In 2021, the Board approved a term extension of the share repurchase program for the four-year period ending September 30, 2025. To date, the Company has repurchased $498.9 million of its common stock under the share repurchase program.

On May 6, 2025, the Board approved a term extension of the share repurchase program for an additional four-year period ending September 30, 2029. Under this extension the Company is authorized to purchase its common stock up to the amount remaining under the Board's 2017 authorization, which is currently $501.1 million.

Repurchases will be made in compliance with all U.S. Securities and Exchange Commission rules, including Rule 10b-18,and other legal requirements, and may be made in part under Rule 10b5-1plans, which permit stock repurchases when the Company might otherwise be precluded from doing so.