Expedia Group Combines Marketing and Advertising to Accelerate Growth of Its Media Business

Expedia Group Combines Marketing and Advertising to Accelerate Growth of Its Media Business

SEATTLE, May 18, 2026 - Expedia Group is bringing Expedia Group Advertising (EGA), its media business, into the company's global marketing organization under Chief Marketing Officer Jochen Koedijk, to better unlock data, scale and performance.

The move reflects a bigger bet on advertising as a core growth engine for Expedia Group. By unifying media buying and selling, brand investment, loyalty, and first-party data under a single function, the company aims to build one of the most differentiated commerce media offerings in the industry.

The emphasis comes as Expedia Group's advertising business continues to scale, with nearly 20% year-over-year growth and expanding advertiser participation, underscoring its role as one of the company's fastest-growing platform businesses.

"Travel advertising is being reshaped by data, technology, and partner expectations," said Jochen Koedijk, Chief Marketing Officer. "Bringing EGA into Marketing lets us combine one of the largest media operations in travel with one of the most engaged audiences and apply that combination directly to what our partners need."

By integrating advertising into Marketing, Expedia Group aims to create a more unified and measurable system that links brand-building, performance marketing and media. The goal is to drive stronger outcomes for advertising partners while capturing more value from Expedia Group's global traveler audience.

The shift also reflects how quickly travel advertising is evolving into a more data-driven, technology-led marketplace. The integration brings EGA into closer alignment with the teams managing Expedia Group's large-scale marketing investment and loyalty program, expanding the capabilities available to advertisers.

As competition intensifies across commerce media networks, the integration positions Expedia Group to move faster, unify insights across its platform, and give advertisers more direct access to travelers at the moments that matter most - from inspiration through booking.

About Expedia Group

Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel.

Expedia Group's ecosystem includes three flagship consumer brands - Expedia®, Hotels.com®, and Vrbo® - one of the largest B2B travel businesses, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

© 2026 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.

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