For years, recovery was often associated with professional athletes, competitive sports, and rehabilitation following an injury or procedure. Today, that view is changing. More people understand that recovery is not simply what happens after something goes wrong. It can be a regular and important part of staying active and continuing to do what matters.

I have spent much of my career working with the Game Ready^® brand and the people who rely on it. I have seen the discipline elite athletes bring to recovery, the expertise clinicians apply to patient care, and the determination of individuals working to regain strength and mobility. Those experiences have reinforced something important: Recovery needs may look different from person to person, but the desire to move forward is universal.

That is why the launch of the Game Ready over-the-counter (OTC) system is such a meaningful next step for our brand.

Game Ready has long been trusted by athletes, patients, and healthcare professionals for its cold and compression technology. Making that technology available directly to U.S. consumers without a prescription gives more people a simple, convenient way to incorporate it into their regular recovery routines. Whether someone is training for an event, returning to a favorite activity, or managing soreness after exercise, they can now access Game Ready for general recovery and wellness through GameReady.com and Amazon.com.

This launch reflects how the recovery market is evolving. People are more informed about their health, more invested in remaining active, and more intentional about the tools they use to support their goals. They expect solutions that are effective, accessible, and easy to incorporate into their lives. For Game Ready, this creates an opportunity to meet a broader group of consumers while staying true to what has made the brand trusted for years.

Expanding into the consumer market does not change our commitment to the clinical community. Our over-the-counter and prescription systems serve distinct needs, and they complement one another. The OTC system is intended for general recovery and wellness, while our prescription portfolio will continue to support post-operative, clinical, and healthcare provider-directed applications. We remain deeply committed to the clinicians, patients, and partners who have built this brand with us and who rely on Game Ready throughout the recovery journey.

That balance matters. Growth is not only about reaching new audiences. It is also about understanding what each audience needs and serving them responsibly. As we introduce Game Ready to more consumers, we will continue investing in the clinical relationships, product performance, and trusted experience that define the brand.

This launch is also the result of tremendous work across Avanos. Bringing a medical technology brand into a consumer channel requires thoughtful coordination across product development, regulatory, quality, operations, commercial, customer care, and many other functions. Our teams approached that work with care because they understood both the opportunity and the responsibility that come with expanding access.

For me, the most compelling part of this next chapter is what it can make possible. Recovery is personal. It may mean getting back on the field, returning to the gym, keeping pace with a demanding routine, or simply feeling ready for what comes next. When people have greater access to trusted recovery technology, they have another tool to help them keep moving toward those goals.

Making Game Ready available over the counter is about more than introducing a new product. It is about extending the reach of a brand built on recovery while continuing to serve the clinical and post-operative communities at its core. I am proud of where Game Ready has been, confident in where it is going, and grateful to the teams and partners helping us bring recovery technology to more people so they can stay active and get back to what matters.

For years, recovery was often associated with professional athletes, competitive sports, and rehabilitation following an injury or procedure. Today, that view is changing. More people understand that recovery is not simply what happens after something goes wrong. It can be a regular and important part of staying active and continuing to do what matters.

I have spent much of my career working with the Game Ready^® brand and the people who rely on it. I have seen the discipline elite athletes bring to recovery, the expertise clinicians apply to patient care, and the determination of individuals working to regain strength and mobility. Those experiences have reinforced something important: Recovery needs may look different from person to person, but the desire to move forward is universal.

That is why the launch of the Game Ready over-the-counter (OTC) system is such a meaningful next step for our brand.

Game Ready has long been trusted by athletes, patients, and healthcare professionals for its cold and compression technology. Making that technology available directly to U.S. consumers without a prescription gives more people a simple, convenient way to incorporate it into their regular recovery routines. Whether someone is training for an event, returning to a favorite activity, or managing soreness after exercise, they can now access Game Ready for general recovery and wellness through GameReady.com and Amazon.com.

This launch reflects how the recovery market is evolving. People are more informed about their health, more invested in remaining active, and more intentional about the tools they use to support their goals. They expect solutions that are effective, accessible, and easy to incorporate into their lives. For Game Ready, this creates an opportunity to meet a broader group of consumers while staying true to what has made the brand trusted for years.

Expanding into the consumer market does not change our commitment to the clinical community. Our over-the-counter and prescription systems serve distinct needs, and they complement one another. The OTC system is intended for general recovery and wellness, while our prescription portfolio will continue to support post-operative, clinical, and healthcare provider-directed applications. We remain deeply committed to the clinicians, patients, and partners who have built this brand with us and who rely on Game Ready throughout the recovery journey.

That balance matters. Growth is not only about reaching new audiences. It is also about understanding what each audience needs and serving them responsibly. As we introduce Game Ready to more consumers, we will continue investing in the clinical relationships, product performance, and trusted experience that define the brand.

This launch is also the result of tremendous work across Avanos. Bringing a medical technology brand into a consumer channel requires thoughtful coordination across product development, regulatory, quality, operations, commercial, customer care, and many other functions. Our teams approached that work with care because they understood both the opportunity and the responsibility that come with expanding access.

For me, the most compelling part of this next chapter is what it can make possible. Recovery is personal. It may mean getting back on the field, returning to the gym, keeping pace with a demanding routine, or simply feeling ready for what comes next. When people have greater access to trusted recovery technology, they have another tool to help them keep moving toward those goals.

Making Game Ready available over the counter is about more than introducing a new product. It is about extending the reach of a brand built on recovery while continuing to serve the clinical and post-operative communities at its core. I am proud of where Game Ready has been, confident in where it is going, and grateful to the teams and partners helping us bring recovery technology to more people so they can stay active and get back to what matters.