10/02/2026 | Press release | Archived content
Make a lasting impact on our race communities and youth athletes while you enjoy prized items and experiences of a lifetime. Every bid supports the IRONMAN Foundation in its mission to support strong race communities and healthy children!
Laulima is a pillar principle of the Hawaiian culture, meaning many hands working together. Helping to kick off the IRONMAN World Championship in Kona, Hawai`i, the Laulima Auction is an opportunity to join our generous community of athletes.
Open now until Wednesday, October 18, at 6:00 PM Eastern, the IRONMAN Foundation is auctioning off:
View all auction items and bid now on the Laulima Auction site.
Throughout its history, the success of the IRONMAN Foundation has been possible only because of IRONMAN athletes, staff, volunteers, partners, and supporters working together to make a difference in the communities where our athletes live, train, and race. Thank you for being a part of our IRONMAN 'Ohana!
For more information on the bidding process, details on auction items and delivery, visit the Laulima Auction site or contact [email protected].
About the IRONMAN Foundation
The IRONMAN Foundation invests in healthier, more active communities-funding local impact today and empowering kids with the skills to swim, bike, and run for life. You are investing directly in race communities through charitable grants and hands-on service-supporting the organizations and people who make those communities stronger. You are equipping kids with the skills and confidence to swim, bike, and run-building a lifelong love of active, healthy living.
Since 2003, the IRONMAN Foundation has provided over $60 million in charitable giveback to organizations globally. This year through its Swim Ready program, the IRONMAN Foundation will provide over 3,000 swim lessons to community children, creating safer, more confident swimmers while fostering a lifelong love for our sport. Additionally, the IRONMAN Foundation will distribute more than $1 million in grant funding to race community groups, schools to purchase sports equipment, food banks to provide meals for families, and camps to provide scholarships for children.
When you race with the IRONMAN Foundation, you Race for More knowing you have changed the lives of countless local community members!