Baker McKenzie advises Kantar Group on the proposed sale of Kantar Media to H.I.G. Capital

Baker McKenzie has advised Kantar Group, a leading global market research company based in London and portfolio company of Bain Capital, on the proposed sale of Kantar Media to H.I.G. Capital, a leading global alternative investment firm.

The contemplated deal will mark a new chapter for Kantar Media as it embarks on an exciting phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.

The proposed acquisition by H.I.G. Capital comes at a pivotal moment for Kantar Media. The company, which operates in over 60 markets, is uniquely positioned to shape the measurement ecosystem with a broad portfolio of solutions that spans audience measurement and data analytics as well as media planning and validation.

Led by London Private Equity Partner, Justin Hutchinson, with support from Private Equity Associate, Georgiana Andrews, the Baker McKenzie team included:

• Corporate M&A: Jannan Crozier (Partner) and Anthony Pisarski (Senior Associate), Michael Doumet (Partner, Paris)
• Antitrust: Luis Gomez (Partner)
• Employment: Danielle Klinger (Of Counsel) and Bobby Sarkodee-Adoo (Senior Associate)
• Tax: Natalie Dunne (Partner) and Philip Thomas (Senior Associate)
• IP & Tech: Natalie Ellerby (Partner) and Steve Holmes (Partner)

Simpson Thacher acted for H.I.G. Capital.