Bauer Media Audio Expands audioXi’s Reach through Partnership with TuneIn

Hamburg/London, 6 November 2025 - Bauer Media Audio has announced a significant expansion of its digital audio advertising network, audioXi, through a new direct reseller agreement with TuneIn, the world's leader in live audio, that now includes Poland, Slovakia, and Portugal.

audioXi, Bauer Media Audio's digital audio advertising exchange, is one of Europe's leading digital audio marketplaces, connecting advertisers with premium inventory across digital radio, podcasts, and streaming services. The platform enables brands to run highly targeted, data-driven campaigns by leveraging Bauer's extensive first-party data and trusted publishing environments.

This new agreement marks a major increase in audioXi's available advertising inventory across Europe, unlocking millions more monthly ad impressions across TuneIn's diverse and high-quality digital audio content.

In practical terms, this means advertisers working with audioXi can now reach a greater number of digital audio listeners-across a wider range of formats and content types-within TuneIn's vast portfolio, which includes live radio, podcasts, music, sports, and news.

This is audioXi's first direct commercial arrangement with TuneIn outside of its existing content distribution deal. Moving to a direct partnership brings greater efficiency, transparency, and flexibility in buying and selling ad space, allowing advertisers to reach engaged digital audio listeners more effectively.

The deal immediately delivers scale, adding incremental unique users and substantial monthly available ad impressions across three key territories-Poland, Slovakia, and Portugal. This expansion significantly enhances Bauer's digital audio footprint, strengthening its proposition for both global and local advertisers by increasing reach and unlocking more opportunities for targeted digital audio campaigns.

Rob Timony, Senior Vice President, Commercial Advisory at Bauer Media Audio, said: "Partnering directly with TuneIn allows us to strengthen our digital audio offering and provide advertisers with more transparent, flexible, and impactful ways to connect with audiences. This move underlines our focus on delivering high-quality inventory at scale across Europe, ensuring campaigns are both efficient and engaging."

Josh Rothman, President of Global Advertising Revenue at TuneIn, said: "Bauer Media Audio is a key strategic partner to support our continued growth across Europe. Selling our inventory directly through audioXi makes it easier for advertisers to reach TuneIn listeners and strengthens our position in markets where we are growing quickly. Advertisers can now access our inventory and run highly targeted campaigns backed by Bauer's first-party data."

This extended TuneIn agreement builds on audioXi's strategy of scaling premium audio inventory while enhancing platform partnerships. TuneIn, one of the world's largest audio streaming services, offers a wide variety of content, including live radio, sports, podcasts, audiobooks, and music, making it a powerful environment for advertisers seeking reach and engagement.

ENDS

About Bauer Media Audio

Bauer Media Audio is Europe's leading commercial radio operator and one of Europe's largest digital audio operators, reaching over 61 million listeners every week across nine countries. We are constantly innovating to shape the future of audio - developing new formats, exploring emerging platforms, and using technology to create smarter, more personalised listening experiences. Through a trusted portfolio of premium radio brands, streaming platforms, podcasts, and social media, we connect audiences with content they love - and help advertisers reach them in meaningful, brand-safe environments. Our data-driven audio solutions drive action and build deeper relationships between brands and listeners. Bauer Media Audio is part of Bauer Media Group - a media business creating content that matters to millions of people across Europe, covering print and online publishing, audio broadcasting and entertainment, Out-of-Home advertising, and

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