General Motors led the U.S. auto industry in sales for the first quarter, as momentum in March helped results partially recover from a slower January and February, when winter storms impacted the market.

GM sales in Q1 totaled 626,429 vehicles, a decline of 9.7% compared with the same period a year earlier. GM expects a similar decline for the industry as a whole. Year-over-year comparisons are significantly skewed by an exceptionally high selling rate in March of 2025, when industry-wide sales soared to a seasonally adjusted annual rate of more than 18 million units.

"We saw showroom traffic and sales steadily improve after January's storms and March was a much stronger month. We are well positioned for the future because of our operating discipline and the compelling value we offer, from affordable SUVs to premium vehicles and trucks." - Duncan Aldred, GM Vice President and President of North America.

In Q1, GM grew its market share in full-size pickup trucks and continued to be the industry's #2 EV seller. GM delivers value across more price points than any automaker, including a portfolio of six Chevrolet and Buick vehicles with a starting at about $30,000 or less.

Other highlights:

• Best Q1 of retail share ever for GMC driven by sales of Canyon and Terrain
• Cadillac continues to lead the luxury EV market, with EV sales up 20%.
• Best Q1 for fleet sales since 2020

See below for more on GM first-quarter sales: