Holiday 100: The gifts everyone’s searching for

You've made your list and you've checked it twice - now you just have to find the perfect gift for each person. If you find gift-hunting challenging, you're not alone: Research shows that most U.S. holiday shoppers feel finding the right gift for others is difficult. ¹ But we believe shopping - even during the holidays - should be fun! Today, we're unwrapping the Holiday 100, our annual list of 100 gift ideas based on the year's top Google Search trends.

The Holiday 100 isn't your average gift guide: There are more than 1 billion shopping-related searches on Google each day, giving us insight into which products are most likely to top everyone's wish list, from retailers and brands across the web. We crunched the numbers to uncover the most sought-after gifts across categories including apparel, accessories, home, electronics, toys and games, beauty, and health and wellness. You can also explore curated collections of top gifts - like gifts for the homebody, for the little ones and for the one with style.

Here are some of the most popular gift ideas in the U.S. - and the Google Search trends behind them:

• Bring home the big screen: Searches for "movie projector" spiked 945% this year, and "home projectors" jumped 60%.
• Score an A+ in accessorizing: Searches for "backpack charm" hit an all-time high in the U.S.
• Scoot over: Searches for "kids scooters" are up 50% this year.
• Drop everything for this retro style: "Drop waist dress" reached an all-time high in the U.S. this year.
• Behold the year's breakout bag: Searches for "crescent bags" shot for the moon and became a breakout search.
• Put a ring (or two) on it: Searches for "stackable ring sets" doubled in the U.S. this year.
• Organize your next adventure: "Packing cube" searches achieved an all-time high.
• Achieve picture perfect curls: Since 2011, searches of "styling wand" have spiked every holiday season.
• Brighten up their self care: Searches for "red light therapy" reached an all-time high this year.
• Channel a heavyweight champion: "Weighted vest" was searched more than ever before in the U.S. this year.
• Stretch it out: Interest in "stretching straps" reached new highs in 2025, achieving breakout search status.

For more gift ideas, inspiration and Google Search trends, check out the Holiday 100 on Google Shopping. Just click the Shopping tab on Google Search or visit g.co/holiday100.

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