Auto Care Association Promotes Daniel Zenko to Data Innovation Senior Director

BETHESDA, Md. - January 10, 2024 - The Auto Care Association is pleased to announce the promotion of Daniel Zenko to Senior Director of Data Innovation. In his new role, Zenko will be responsible for shaping and executing the strategy for data-driven innovation to support the association's growth and enhance its product development efforts.

As Senior Director of Data Innovation, Zenko will work closely with senior leadership to drive the strategic vision and business opportunities in the automotive aftermarket, with a focus on utilizing data in new and creative ways. His role will involve overseeing primary research efforts, analyzing key market trends and providing actionable insights that will help inform product development, as well as marketing and sales strategies for the association.

Zenko's extensive experience in data analysis and strategic product innovation positions him as a leader in shaping the association's data-driven initiatives. He will manage the development of new market opportunities and ensure the successful launch of new products, leveraging his expertise in understanding consumer trends, competitor analysis and data management. Zenko will also collaborate with various teams to strengthen the association's competitive position.

"I'm excited for this opportunity to lead the data innovation efforts at the Auto Care Association and drive meaningful change for our members and the industry," Zenko said. "By leveraging data and insights, we can create new opportunities for growth and ensure that our members have access to the tools they need to succeed in an ever-evolving market."

In his previous role with the Auto Care Association, Zenko played an instrumental role in helping to shape data-driven strategies. With his promotion, he will continue to work closely with key stakeholders, including industry influencers and strategic partners, to bring innovative solutions to the automotive aftermarket industry.

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