Manitowoc and PROMAT: building North Africa’s future together

• 2017, PROMAT has represented Potain cranes in Morocco. The company supplies tower cranes to major construction and infrastructure projects across North Africa, contributing to the region's growth.

Manitowoc's commitment to serving diverse global markets has found a strong ally in PROMAT, a leading crane supplier in Morocco. PROMAT became the exclusive dealer of Potain cranes in Morocco in 2017, founded by entrepreneur Said Essaidi just a year earlier. The company sold its first crane-a Potain MDT 269 topless tower crane-to the Sogea Vinci group in January 2018, and since then played an active role in supporting the ongoing growth of North Africa's construction and infrastructure sectors through the supply of tower cranes to local projects.

Shaping Morocco's landscape

Potain cranes supplied by PROMAT have been instrumental in some of Morocco's most significant projects. These include constructing the iconic Borj Attijari tower, home to Morocco's largest bank, as well as office and apartment buildings in the upscale Anfa Park district. Other notable projects include the luxurious Royal Mansour Hotel, known for its exquisite architecture. Most recently, the company has supplied Potain cranes for the state-of-the-art Rabat Mohammed VI International University Hospital, which will soon be Morocco's largest hospital, providing vital healthcare services to the region.

Morocco's construction industry is active but still evolving, so demand is particularly high for used cranes. Models like the Potain MC 85 from Potain's Asia Range and the MD 265 and MD 345 B L12 from the Europe-built top-slewing range are popular with local contractors. There is also a large interest in the GTMR 386B self-erecting crane, a heavy-duty performer and one of the most popular Potain self-erecting cranes of all time, that offers great capacity and reach combined with easier mobility.