Roku Unveils Partnership with Adobe Real-Time Customer Data Platform Collaboration

SAN JOSE, Calif. - April 17, 2025 - Today, Roku, America's #1 TV streaming platform*, announced a partnership with Adobe to help brands create more personalized and performant advertising, using Roku's proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, activate, and measure high-value audiences while prioritizing privacy.

As a result, advertisers will gain improved insights into streaming behavior, enabling them to drive more effective media strategies and discover new audiences.

"Our partnership with Adobe is another step forward for the Roku Data Cloud. Advertisers can now better understand their audience, make use of valuable proprietary Roku data, and ultimately maximize their TV investment," said Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku. "This integration will unlock the opportunity for traditional performance marketers - like search and social buyers - to plan, activate, and measure campaigns on Roku."

With this partnership, and through Real-Time CDP Collaboration, advertisers will get:

· Real-time audience planning: With real-time insight into Roku's engaged CTV audiences - and how they overlap - advertisers will be able to plan audience-based campaigns built to achieve specific business objectives.

· Seamless audience activation: Brands will be able to build custom audiences using Roku Data Cloud in Adobe's Real-Time CDP Collaboration and seamlessly activate them across Roku's ad product suite.

· Optimized campaign measurement: Coming soon, on-demand dashboards will integrate Roku data with advertiser conversion data, to gain clear visibility into campaign attribution and overall performance and to inform future optimizations.

"As consumers play a more active role in customizing their privacy preferences, brands are now focused on leveraging consent-driven data to personalize ad experiences and drive performance," said Ryan Fleisch, Senior Director of Product Marketing, Adobe Real-Time CDP and Audience Manager. "Adobe Real-Time CDP Collaboration empowers brands to jointly discover high-value audiences without moving or exposing directly identifiable customer data, and with Roku as a publisher partner, users can easily activate and measure campaigns that connect directly with streaming audiences."

The Adobe integration builds off the recent launch of Roku Data Cloud, which provides a seamless connection for partners to access, analyze, and leverage Roku's proprietary data to enhance CTV media efforts. The partnership continues Roku's progress in making TV data more accessible, addressable, and performant for advertisers and partners.

For more information about Roku and Adobe, visit our website.

*By hours streamed (Hypothesis Group: Dec 2024)

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #3 app on our platform by both reach and engagement. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Tradenames, trademarks, and services marks of other companies appearing in this press release are the property of their respective holders.

Media Contact

Sarah Saul

AdsPR@roku.com